Pengembangan Website Multi-Screen dan Analisis Perbandingan User Behaviournya

Idris Luthfi, Silmi Fauziati, Eko Nugroho

Abstract


Abstract.

The wide availability of affordable smartphone and tablet in the market leads to the increase of internet access using mobile devices. Some users have started to leave desktop devices and are now using mobile devices. Some decide to use mobile device, some are still using desktop device, while some others are using both. This study aims to analyze the differences in the users’ behaviours when visiting a website in a desktop and mobile version. The aspects of the user behaviour studied are page view/visit, time on site, bounce rate, and registration ratio. The data are taken and saved by Google Analytics and database website which are analyzed by using descriptive statistic and ANOVA. The result shows that the desktop version has high value in those previously mentioned aspects compared to the mobile version.

Keywords: User Behaviour, desktop, mobile, analytics.

Abstrak.

Membanjirnya smartphone dan tablet di pasaran dengan harga terjangkau, mendorong naiknya pengaksesan internet menggunakan mobile device. Sebagian user telah berpindah dari pengguna desktop device menjadi pengguna mobile device. Sebagian masih tetap menggunakan desktop device, dan sebagian lagi menggunakan keduanya. Tujuan dari penelitian ini adalah mengembangkan website multi-screen dan menganalisis perbedaan user behaviour ketika mengunjungi website versi desktop dan versi mobile. Adapun user behaviour yang diteliti adalah: pageview/visit (banyaknya halaman yang dibuka user tiap berkunjung), time on site (durasi kunjungan user), bounce rate (rasio user yang hanya membuka satu halaman kemudian meninggalkan website), dan registration ratio (rasio user yang bersedia mendaftar). Data diambil dan disimpan oleh Google Analytic dan database internal website, yang kemudian dianalisis menggunakan statistik deskriptif dan ANOVA. Hasilnya menunjukkan bahwa semua jenis user behaviour website versi desktop dan versi mobile yang diteliti mempunyai perbedaan yang signifikan.

Kata Kunci: User behaviour, desktop, mobile, analytics.


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DOI: https://doi.org/10.24002/jbi.v7i4.769

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