Online Review: Indikator Penilaian Kredibilitas Online dalam Platform E-commerce

Lidya Agustina, Alifia Oktrina Fayardi, Irwansyah Irwansyah

Abstract


Online credibility, either for a company or a merchant, is an important thing that have to be considered in the era of e-commerce development. Online review and online rating are part of indicators that used to represent merchant or seller’s online credibility in e-commerce platform. The existence of online review and online rating in e-commerce platform may affect the prominence and interpretation aspects which is associated with online credibility. This is a conceptual paper which aims to describe the concept of online review and its relation with online credibility.



Keywords


e-commerce, electronic word of mouth (e-wom), online credibility, online review

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DOI: https://doi.org/10.24002/jik.v15i2.1320

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