Indonesia’s Political Colours: From the New Order to Joko Widodo

Rifka Sibarani

Abstract


This study aims to examine the meaning behind the political colours in Indonesia. It uses Roland Barthes’ semiotics analysis. The results show that yellow is identified with the power of Golongan Karya Party which means oligarch wealth; red symbolises the intertwine association of the communism history and the labour movement in Indonesia with PDI Perjuangan; blue symbolises the values of patriotism and neoliberalist agenda for Susilo Bambang Yudhoyono: whereas the combination of red-white-black of Joko Widodo’s plaid shirt symbolises political progressiveness.


Keywords


Indonesia, political colour, political communication, semiotic.

Full Text:

PDF

References


Ahmad, N., & Popa, I. L. (2014). The social media usage and the transformation of political marketing and campaigning of the emerging democracy in Indonesia. In Social Media in Politics (pp. 97-125). Springer: Cambridge

Arnoldi, P., & Manley, J. (2007). Colour is communication : selected projects for Foster+Partners 1996>2006. Basel : Birkhauser

Banks, L. (2016). What Clinton and Trump’s Clothes Tell Us about Them. BBC News. Available on http://www.bbc.com/culture/story/20160926-trump-and-clinton-go-head-to-head-in-a-battle-of-the-image. Accessed on June 15 2018

Cartner-Morley, J. (2016). Hillary Clinton’s wardrobe matters–but not from a fashion perspective. The Guardian. Available on https://www.theguardian.com/us-news/shortcuts/2016/jun/08/hillary-clinton-wardrobe-matters-but-not-fashion-perspective. Accessed on July 15 2018

Couacaud, L. (2016). Does Holiness Have a Color? The Religious, Ethnic, and Political Semiotics of Colors in Mauritius. Signs & Society, 4(2), 176-214.

De Landtsheer, C., De Vries, P., & Vertessen, D. (2008). Political Impression Management: How Metaphors, Sound Bites, Appearance Effectiveness, and Personality Traits Can Win Elections. Journal of Political Marketing, (3/4). 217.

Eklof, S. (2004). Power and political culture in Suharto's Indonesia: The Indonesian Democratic Party (PDI) and decline of the new order (1986-98). Copenhagen: NIAS

Flicker, E. (2013). Fashionable (dis-)order in politics: Gender, power and the dilemma of the suit. International Journal of Media & Cultural Politics, 9(2), 201. doi:10.1386/macp.9.2.201_3

Ford, T. C. (2013). SNCC Women, Denim, and the Politics of Dress. Journal of Southern History, 79(3), 625-658.

Foster, S. (2010). Political Communication. Edinburgh : Edinburgh University Press

Gelman, A. (2008). Red State, Blue State, Rich State, and Poor State: Why Americans Vote The Way They Do. Princeton: Princeton University Press

Güngör, M. (2015). The Perception of Social Status and the Language of Clothes in Turkish Cinema. Electronic Turkish Studies, 10(14).

Hidayat, H. (2015). Simbolisasi Warna Dalam Al-Qur’an. Skripsi. Http://Digilib.Uin-Suka.Ac.Id/19843/2/12530083_BAB-I_IV-Atau-V_DAFTAR-PUSTAKA.Pdf

International, B. P. U. (2007). US Indonesia Diplomatic and Political Cooperation Handbook. New York: Intl Business Pubns USA

Jäckle, S., & Metz, T. (2017). Beauty Contest Revisited: The Effects Of Perceived Attractiveness, Competence, And Likability On The Electoral Success Of German Mps. Politics & Policy, 45(4), 495. Doi:10.1111/Polp.L2209

Jamieson, A. (2016). Why she wore white: deconstructing Hillary Clinton's convention pantsuit. The Guardian. Available on https://www.theguardian.com/us-news/2016/jul/29/hillary-clinton-white-pantsuit-suffragettes-convention. Accessed on June 15 2018

Janine, W., & Alexander, T. (2006). First Impressions: Making up Your Mind after a 100-Ms Exposure to a Face. Psychological Science, (7), 592.

Khosiah, K. (2013). Memahami Pesan Kampanye Politik Dalam Permainan Selamatkan Jakarta. Jurnal The Messenger, 5(2), 35-40.)

King, A.,& Leigh, A. (2009). “Beautiful Politicians.” Kyklos 62 (4): 579-593

Marini, L. (2017). Red Parties and Blue Parties. The Politics of Party Colours: Use and Perception of Non-Verbal Cues of Ideology. Available at https://www.psa.ac.uk/sites/default/files/conference/papers/2017/Marini_PSA2017_Colours_0.pdf. Accessed on May 15 2018

McNair, B. (2011). An introduction to political communication. London: Routledge Taylor & Francis Group.

Medveschi, I., & Frunza, S. (2018). Political Brand, Symbolic Construction, And Public Image Communication. Journal For The Study Of Religions And Ideologies, (49), 137

Mietzner, M. (2012). Ideology, money and dynastic leadership: The Indonesian Democratic Party of Struggle, 1998–2012. South East Asia Research, (4), 511. doi:10.5367/sear.2012.0123

___________. (2014). How Jokowi Won and Democracy Survived. Journal of Democracy, 25(4), 111-125.

Miller, S. (2018). Zombie Anti-Communism? Democratization and the Demons of Suharto-Era Politics in Contemporary Indonesia. In The Indonesian Genocide of 1965 (pp. 287-310). Palgrave Macmillan: Cambridge

Morse, N. & Volley, J. (2018). We can use colour to communicate how we feel – here’s how. The Conversation. Available on https://theconversation.com/we-can-use-colour-to-communicate-how-we-feel-heres-how-90157. Accessed on July 10 2018

Prast, H., Adhitrisna, Y., & Wibowo, S. (2014). Demokreatif: Kisah Blusukan Jokowi [Demokreatif: The Story of Jokowi’s Impromptu Visits]. Jakarta: Pop Demokreatif

Reeve, David. & Triwira, Gatot. & Nugraha, Iskandar P. & Ni'am, Lubabun. & Fallickard, Robyn. (2013). Golkar, Sejarah yang Hilang : Akar Pemikiran & Dinamika. Beji Timur, Depok : Komunitas Bambu

Salazar-Sutil, N. (2009). What's in Your Wardrobe, Mr. Morales? A Study in Political Dress. Popular Communication, (2). 63

Schonhardt, S. (2012). Outsider Breathing New Ideas into Jakarta Election. The New York Times

Schrobsdorff, S. (2017). Red Vs. Pink: The Politics of Fashion and Why a Hat Is No Longer Just a Hat. Time, 189(6), 55.

Serazio, M. (2018). Producing Popular Politics: The Infotainment Strategies of American Campaign Consultants. Journal Of Broadcasting & Electronic Media, 62(1), 131-146. doi:10.1080/08838151.2017.1402901

Subaidi, S. (2014). Politik Kultural KH. Abdurrahman Wahid Dalam Demokratisasi. Jurnal Ilmu Syari’ah dan Hukum.,48(1), 161-210

Tomsa, D. (2008). Party politics and democratization in Indonesia: Golkar in the post-Suharto era. New York: Routledge

Vatikiotis, M. (2009). Riding Indonesia's Art Boom. Griffith Review, 23




DOI: https://doi.org/10.24002/jik.v15i2.1696

Refbacks

  • There are currently no refbacks.