Pemeliharaan Hubungan dan Komunikasi Organisasi via Media Siber

Andika Sanjaya, Irwansyah, Hardi Alunaza

Abstract


In the context of an organization, the public may have various interests. The practitioners of public relations need the right formula to maintain the relationship with their public. This research intends to find and evaluate the proper typology to be implemented into the Cyber PR context. This research uses descriptive and comparative content analysis methods. An organization can maintain their publics by doing entertainment, direct communication, two-way communication, and humor. This research amplifies that the current typology can be implemented in the context of Cyber PR, although it receives criticism.

 


Keywords


Public relations; microblog; relational maintenance; organizational communication

Full Text:

PDF

References


BUKU

Scott, D. M. (2009). The New Rules Of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly. John Wiley & Sons.

Zhao, D., & Rosson, M. B. (2009). How and Why People Twitter: The Role that Micro-blogging Plays in Informal Communication at Work. State College: Pennsylvania State University.

ARTIKEL DALAM BUKU KUMPULAN ARTIKEL

Braiker, H. B., & Kelley, H. H. (1979). Conflict in the development of close relationships. Dalam R.L. Burgess & T.L. Huston (Eds), Social exchange in developing relationships, 135-168. New York: Academic.

Hermida, A. (2015). Twitter. Dalam W. Donsbach, The Consice Encyclopedia of Communication (pp. 624). Chichester: Wiley Blackwell.

Rabby, M. K., & Walter, J. (2003). Computer-Mediated Communication Effects on Relationship Formation and Maintenance. Dalam D. J. Canary, & M. Dainton, Maintaining Relationships Through Communication (pp. 141-162). Mahwah: Lawrence Erlbaum Associates.

Valdez, A. C., Schaar, A. K., & Ziefle, M. (2013). Personality influences on etiquette requirements for social media in the work context. Dalam Ziefle, A. H. M., & Debevc, M. H. M. (ed), Human Factors in Computing and Informatics (pp. 427-446). Springer Berlin Heidelberg.

ARTIKEL JURNAL

Ayres, J. (1983). Strategies to maintain relationships: Their identification and perceived usage. Communication Quarterly, 31(1), 62-67.

Bell, R. A., Daly, J. A., & Gonzales, M. C. (1987). Affinity-maintenance in marriage and its relationship to women's marital satisfaction. Journal of Marriage and Family , 445-454.

Burton, S., & Soboleva, A. (2011). Interactive or reactive? Marketing with Twitter. Journal of Consumer Marketing, 28(7), 491-499.

Canary, D. J., Stafford, L., Hause, K. S., & Wallace, L. A. (1993). An Inductive Analysis of relational maintenance Strategies: Comparisons Among Lovers, Relatives, Friends, and Others. Communication Research Reports , 3-14.

Dainton, M., & Stafford, L. (1993). Routine maintenance behaviors A comparison of relationship type, partner similarity, and sex differences. Journal of Social and Personal Relationships , 255-271.

Dindia, K., & Baxter, L. A. (1987). Strategies for maintaining and repairing marital relationships. Journal of Social and Personal Relationships , 143-158.

Dindia, K., & Canary, D. J. (1993). Definitions and theoretical perspectives on maintaining relationships. Journal of Social and Personal Relationships, 10(2), 163-173.

Galuh, I. G. A. A. K. (2016). Media Sosial sebagai Strategi Gerakan Bali Tolak Reklamasi. Jurnal Ilmu Komunikasi, 13(1).

Holton, A. E., & Lewis, S. C. (2011). Journalists, social media, and the use of humor on Twitter. Electronic Journal of Communication, 21 (1/2).

Jansen, B. J., Zhang, M., Sobel, K., & Chowdury, A. (2009). Twitter power: Tweets as electronic word of mouth. Journal Of The American Society For Information Science And Technology, 60 (11), 2169-2188.

Ki, E. J., & Childers Hon, L. (2006). Relationship maintenance strategies on Fortune 500 company web sites. Journal of Communication Management, 10(1), 27-43.

Ledbetter, A. M., Stassen, H., Muhammad, A., & Kotey, E. N. (2010). Relational maintenance as including the other in the self. Qualitative Research Reports in Communication, 11(1), 21-28.

Lin, T. T. A Study of Political Blogs in Singapore: Characteristics, Interactivity and Relational Maintenance. Journal of Communication and Culture , 74-114.

O’Neil, J. (2014). An examination of Fortune 500 companies’ and philanthropy 200 nonprofit organizations’ relationship cultivation strategies on Facebook. Public Relations Journal, 8(1), 1-27.

Rabby, M. K. (2007). Relational Maintenance and the Influence of Commitment in Online and Offline Relationships. Communication Studies , 315-337.

Rahmayanti, D. R. (2014). Implementasi Corporate Social Responsibility dalam Membangun Reputasi Perusahaan. Jurnal Ilmu Komunikasi, 11 (1).

Stafford, L. (2011). Measuring relationship maintenance behaviors: Critique and development of the revised relationship maintenance behavior scale. Journal of Social and Personal Relationships , 278-303.

Stafford, L., & Canary, D. J. (1991). Maintenance Strategies and Romantic Relationship Type, Gender, and Relational Characteristics. Journal of Social and Personal Relationships , 217-242.

Stafford, L., Dainton, M., & Haas, S. (2000). Measuring Routine and Strategic relational maintenance: Scale Revision, Sex Versus Gender Roles, and the Prediction of Relational Characteristics. Communication Monographs , 306-323.

SKRIPSI, TESIS, DISERTASI, DAN LAPORAN PENELITIAN

Li, Z. (2010). Social Media as a Relationship Strategy: Twitter’s Impact on Enhancing Brand Loyalty. Theses . Miami, Florida: University of Miami.

Zhu, L. (2011). A comparative analysis on relationship maintenance strategies between official state tourism Websites and online travel agencies' Websites in the US. Thesis . Iowa: Iowa State University.

MAKALAH KONFERENSI

Anger, I., & Kittl, C. (2011, September). Measuring influence on Twitter. Proceedings of the 11th International Conference on Knowledge Management and Knowledge Technologies (p. 31). ACM.

Cho, S., & Huh, J. (2007). Corporate Blogs as a Public Relations Tool: A Content Analysis Applying the Relational Maintenance Framework. Public Relations Division for the Annual Conference of International, (pp. 1-34). San Francisco.

SITUS

Boston, K. (2014, February 13). New Offline Sales Impact Offering Measure Vehicle Sales from Promoted Tweets. Retrieved May 10, 2015, from blog.twitter.com: https://blog.twitter.com/2014/new-offline-sales-impact-offering-measure-vehicle-sales-from-promoted-tweets

Cone Communications (2013). Cone Releases the 2013 Cone Communications/Echo Global CSR Study. Retrieved from: http://www.conecomm.com/2013-global-csr-study-release

Fernando, D. (2014, July 3). Top 20 Brands That Know How To Engage With Customers On Twitter. Retrieved June 18, 2015, from www.woorank.com: http://blog.woorank.com/2014/07/top-20-brand-on-twitter-ranked-by-influence-with-customers//

Fidelman, M. (2013, April 25). 10 Lessons from the Top 25 Most Enganged Brands on Twitter. Retrieved May 10, 2015, from www.forbes.com: http://www.forbes.com/sites/markfidelman/2013/04/25/10-lessons-from-the-top-25-most-engaged-brands-on-twitter/2/

Gaikindo. (2015, June 17). Gabungan Industri Kendaraan Bermotor Indonesia. Retrieved June 17, 2015, from Gaikindo site: http://www.gaikindo.or.id/?option=com_content&task=blogcategory&id=97&Itemid=130

Grove, J.V.. (2009, January 21). 40 of the Best Twitter Brands and the People Behind Them. Retrieved June 17, 2015, from Mashable site: http://mashable.com/2009/01/21/best-twitter-brands/

Gunelius, S.. (2015, June 18). Most Engaging Car Brands on Twitter. Retrieved June 18, 2015, from AYTM site: https://aytm.com/blog/research-junction/most-engaging-car-brands-on-twitter/

Holen, V. (2015, May 4). Dictionary of Interjections. Retrieved May 4, 2015, from http://www.vidarholen.net/contents/interjections/

Hon, L. C., & Grunig, J. E. (1999). Guidelines for measuring relationships in public relations. Retrieved May 4, 2015, from http://www.instituteforpr.org/index.php/IPR/research_single/guidelines_measuring_ relationships/.

Interbrand (2014, May 30). Best Global Brands. Retrieved April 30, 2015, from bestglobalbrands.com: http://www.bestglobalbrands.com/2014/ranking

Investopedia (2015, April 30). The Industry Handbook: Automobiles. Retrieved April 30, 2015, from situs web Investopedia: http://www.investopedia.com/features/industryhandbook/automobile.asp

Keim, K. (2014, November 30). The Klout 50: The Most Influential Brands on Social Media, from Klout.com: http://blog.klout.com/2014/10/klout-50-influential-brands-social-media/

Klick. (2014, November 12). The Klout 50: Compared to Interbrand. Retrieved April 30, 2015, from Klick.com: https://www.klick.com/health/news/blog/social/the-klout-50-compared-to-interbrand/

Kusrini, L.E.. (2013, December). Indonesia – an Emerging Market. Retrieved June 18, 2015, from tcworld: http://www.tcworld.info/rss/article/indonesia-an-emerging-market/

Lukman, E.. (2013, March 13). 7 Indonesia is Social: 2.4% of World’s Twitter Posts Come From Jakarta (INFOGRAPHIC). Retrieved June 18, 2015, from techinasia.com: https://www.techinasia.com/indonesia-social-jakarta-infographic/

SwaOnline. (2013, January 28). Retrieved April 30, 2015, from SwaOnline: http://swa.co.id/technology/buzzer-bersaing-dengan-iklan-twitter-telkomsel-manfaatkan-keduanya

Simply Measured. (2014, November 19). 2014. Retrieved April 30, 2015, from Slide Share: http://www.slideshare.net/simplymeasured/simply-measured-q3-2014-twitter-study

Price. (2013, April 25). 25 Of The Most Engaged Brands On Twitter. Retrieved June 18, 2015, from Mashable site: http://mashable.com/2013/04/25/nestivity-engaged-brands/

Midha, A.. (2014, May 1). Study: Exposure to Brand Tweets Drives Consumers to Take Action Both on and off Twitter. Retrieved April 30, 2015, from blog.twitter.com: https://blog.twitter.com/2014/study-exposure-to-brand-tweets-drives-consumers-to-take-action-both-on-and-off-twitter




DOI: http://dx.doi.org/10.24002/jik.v14i2.886

Refbacks

  • There are currently no refbacks.