KEWIRAUSAHAAN SEBAGAI PENDUKUNG KEBERHASILAN BISNIS KONTRAKTOR DI INDONESIA

Harijanto Setiawan

Abstract


Contractors as a part of construction industry run their business in many unique ways.
Instead of running unique business, contractors’ business also been considered as a business in
very high competition. In this bisnis environment, contractors need to implement proper business
strategy in order to be success in their business. Entrepreneurship has been developed very rapidly
because it has been considered as a strategy to support business success in many business areas.
Considering the uniqueness of contractors’ business, therefore entrepreneurship is considered to be
implemented by contractors in many unique way comparing to other businesses. This study is
aimed to find the concept of entrepreneurship for contractors. Entrepreneurship in this study will
be focused on corporate entrepreneurship which is elaborated into five dimensions: autonomy,
competitive aggressiveness, innovativeness, proactiveness and risk taking. Data was collected by
semi-structure interview with top managers of contractors in Indonesia. The transcript of the
interviews were analyzed using thematic analysis that is carried out manually and then continued
by using Nvivo Software. This study finds how is the implementation of those five dimensions
especially for contractors.

 

Abstrak: Kontraktor adalah perusahaan dalam industri konstruksi yang menjalankan usahanya
dengan berbagai keunikannya. Selain bisnisnya yang unik, bisnis kontraktor juga dikategorikan
sebagai bisnis dengan persaingan yang tinggi. Menghadapi situasi ini, kontraktor dituntut
menjalankan strategi bisnis yang tepat sehingga mampu mendukung keberhasilan usahanya.
Kewirausahaan yang telah berkembang pesat karena dijumpai mampu mendukung keberhasilan
berbagai bidang usaha diharapkan akan mampu pula mendukung keberhasilan usaha kontraktor.
Mengingat usaha kontraktor yang unik maka kewirausahaan untuk kontraktor juga akan
mempunyai beberapa kekhususan dibandingkan kewirausahaan pada bidang usaha lain. Penelitian
ini bertujuan untuk menemukan konsep kewirausahaan untuk kontraktor. Kewirausahaan pada
penelitian ini difokuskan pada kewirausahaan tingkat perusahaan atau dikenal dengan
kewirausahaan korporasi yang dijabarkan dalam lima dimensi, yaitu: otonomi, agresif dalam
persaingan, berinovasi, proaktif dalam meraih peluang dan berani mengambil risiko. Pengumpulan
data dilakukan melalui wawancara semi terstruktur dengan para pimpinan kontraktor di Indonesia.
Hasil wawancara dianalisis dengan menggunakan analisis tematik yang diawali analisis secara
manual yang kemudian dilanjutkan dengan bantuan perangkat lunak Nvivo. Hasil penelitian ini
menemukan bagaimana kelima dimensi tadi diterapkan sesuai dengan keunikan bisnis kontraktor.


Kata kunci: : kewirausahaan korporasi, kontraktor, Indonesia


Keywords


corporate entrepreneurship; contractors; Indonesia

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DOI: 10.24002/jts.v14i1.1015

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