Adrianto, Ega, and Yosephine Suharyanti. “Marketing for Higher Education Institution: A Review and Theoretical Framework”. International Journal of Industrial Engineering and Engineering Management 6, no. 2 (December 23, 2024): 87–96. Accessed October 12, 2025. https://ojs.uajy.ac.id/index.php/IJIEEM/article/view/9639.