Eksekusi Iklan Televisi dengan Pendekatan Parodi

Authors

  • Sumbo Tinarbuko

DOI:

https://doi.org/10.24002/jik.v4i1.227

Abstract

Abstract: The use of the parody approach in designing publicity could be developped further, thus the information and the message carried in an advertisement would not appear as a form of indoctrination with the adequate use of parody, the tergetted customer will feel entertained.

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Published

2013-12-05

How to Cite

Tinarbuko, S. (2013). Eksekusi Iklan Televisi dengan Pendekatan Parodi. Jurnal ILMU KOMUNIKASI, 4(1). https://doi.org/10.24002/jik.v4i1.227

Issue

Section

Research-based Article