Evaluasi terhadap Pelaksanaan Komunikasi Pemasaran Sosial Non-Goverment Organization (NGO) untuk Isu-Isu Anti Kekerasan terhadap Perempuan (Studi Kasus Kampanye Anti Kekerasan Terhadap Perempuan Cut Nyak Dien Yogyakarta dan Solidaritas Perempuan untuk Ha

Authors

  • Tri Hastuti Nur R

DOI:

https://doi.org/10.24002/jik.v3i2.236

Abstract

Abstract: This paper explains how social marketing communication used by Cut Nyak Dien, Yogyakarta and Spekham, Surakarta–those are non goverment organization (NGO)– to sosialize issues about anti-violences to women. The result of research show evaluation fase in the social marekting fases were not done. They were not evaluate the messages were received or not;and they were not identify the level of target audiens’ behaviour changes. The media that they used were variatives. Having social marketing communication, they always do with advocacy activities.

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Published

2013-12-05

How to Cite

Nur R, T. H. (2013). Evaluasi terhadap Pelaksanaan Komunikasi Pemasaran Sosial Non-Goverment Organization (NGO) untuk Isu-Isu Anti Kekerasan terhadap Perempuan (Studi Kasus Kampanye Anti Kekerasan Terhadap Perempuan Cut Nyak Dien Yogyakarta dan Solidaritas Perempuan untuk Ha. Jurnal ILMU KOMUNIKASI, 3(2). https://doi.org/10.24002/jik.v3i2.236

Issue

Section

Research-based Article