Evaluasi terhadap Pelaksanaan Komunikasi Pemasaran Sosial Non-Goverment Organization (NGO) untuk Isu-Isu Anti Kekerasan terhadap Perempuan (Studi Kasus Kampanye Anti Kekerasan Terhadap Perempuan Cut Nyak Dien Yogyakarta dan Solidaritas Perempuan untuk Ha
Abstract: This paper explains how social marketing communication used by Cut Nyak Dien, Yogyakarta and Spekham, Surakartaâ€“those are non goverment organization (NGO)â€“ to sosialize issues about anti-violences to women. The result of research show evaluation fase in the social marekting fases were not done. They were not evaluate the messages were received or not;and they were not identify the level of target audiensâ€™ behaviour changes. The media that they used were variatives. Having social marketing communication, they always do with advocacy activities.
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