Jurnal ILMU KOMUNIKASI

Instagram Reels as a Digital Tool for Business-to-Business Engagement

Theresia Lavietha Vivrie Lolita — 2025-06-25

This study examines Instagram Reels' potential as a strategic digital tool for B2B marketing objectives, addressing the under-researched application of short-form video platforms in organizational contexts. The research synthesizes contemporary literature on B2B marketing frameworks and Instagram's dynamic feature evolution through qualitative narrative methodology. Findings identify optimal content strategies, including brand narrative development, educational dissemination, cultural demonstration, and product teasers that align with B2B commercial imperatives. The analysis establishes Reels' capacity to enhance brand visibility, audience engagement, and market positioning while proposing actionable methodologies for integrating ephemeral video content into omnichannel marketing architectures.

Incel dan Konstruksi Gender dalam Interseksi Marginalisasi dan Ekspresi Radikal di X

Teguh Agum Pratama — 2025-06-25

This article examines the incel phenomenon as a manifestation of radicalism and misogyny within the construction of gender in the digital era. The urgency of this study lies in the growing influence of incel narratives on X, intensifying gender polarization and the potential for gender-based violence. The research employs a qualitative method with a virtual ethnographic approach and content analysis technique. Post and public comments, as data, were collected through the Keyhole application. The findings indicate the algorithms facilitate the radicalization of masculine identity and amplify radical expressions, underscoring the need for intervention through education and responsible social media regulation.

Local Media Policy in Countering Hoaxes for the 2024 Elections

Olivia Lewi Pramesti — 2025-06-25

The spread of hoaxes is one of the challenges of the 2024 elections, as they can disrupt public trust in candidates. This research compares local media policies in countering hoaxes during the 2024 elections. Local media play an important role in democratization, but often it is trapped as a political agent. This research uses in-depth interviews with editorial boards of local media across Java Island. The results show that local media generally lack specific policies to counter hoaxes. The economic challenges faced by local media influence their policy to counter hoaxes for the 2024 elections.

Studi Komunikasi Simbolis Berbasis Korpus tentang Cinta dalam Lagu-Lagu Tulus

Dewi Utami — 2025-06-25

This study analyzes love that is communicated in Tulus’ song lyrics using corpus linguistics and close reading. Through the frameworks of Coordinated Management of Meaning (CMM) and Lee’s love typology, the findings show that love is conveyed through implicit symbolism rather than direct declarations. Storge, agape, and pragma are the dominant love styles reflected in the lyrics, emphasizing relational and reflective forms. The study highlights that, love in high-context communication cultures is constructed through narrative and layered meaning coordination. This confirms the significance of symbolic approaches in understanding emotional expression in Indonesian pop music.

Normalisasi Praktik Flexploitation dan Kerentanan Jurnalis Daring di Yogyakarta

Elizabeth F. Warikar — 2025-06-25

This research describes the social, economic, and political factors in the digital media ecosystem, which cause the normalization of flexploitation practices among journalists in Yogyakarta. This phenomenological research uses literature study, observation, and in-depth interviews to collect primary data. The findings of this research show that the schemes of news organizations in Yogyakarta are still slow in adapting to the technological revolution, the illusion of increasing flexibility, and the impact of the New Order era. There needs to be government intervention, the Press Council, and collaboration between journalist organizations, labor unions, and educational institutions as mitigation efforts.

Hambatan Komunikasi dalam Mempromosikan Desa Agrowisata pada Wisatawan Asing

Darya Yurkova — 2025-06-25

Tamanmartani Village in Yogyakarta has great potential to attract foreign tourists, but faces communication barriers. This study identified challenges such as limited information, language barriers, different perceptions of tourism development, as well as difficulties finding local guides and managing social media. Data were collected through observation and interviews with managers, residents, and foreign tourists. Results showed three communication barriers: the manager's limited knowledge of marketing communication, promotional materials for foreign tourists, and the unfamiliarity of foreign tourists with the local culture. Overcoming these barriers is essential to support the sustainable growth of tourism businesses and improve interactions with foreign tourists.

Ketahanan Ekologi Sosial dan Sistem Komunikasi Pembangunan Desa Wisata

Candra Yudha Satriya — 2025-06-25

This study examines the socio-ecological crisis in Wanurejo Village following its transformation into a tourism destination. From a constructivist perspective and using Luhmann’s social system theory, it explores the causes of the crisis and the formation of a Community-Based Tourism (CBT) communication system. Findings reveal that environmental degradation stems from farmers’ vulnerability and tourism complexity. Effective CBT development requires inclusive participation, fair income distribution, and alignment with the Borobudur image. The study concludes that balancing tourism growth with environmental and social justice is essential, and an inclusive communication system can enhance community involvement and reduce the adverse impacts of tourism.