Simulasi-Simulakra Pandemi Covid-19 dalam Media Youtube
DOI:
https://doi.org/10.24002/konstelasi.v3i1.7214Keywords:
pandemi, simulasi-simulakra, hiperrealitas, Youtube, BaudrillardAbstract
Abstrak. Fokus utama dari penelitian ini adalah fenomena Pandemi Covid-19 sebagaimana terekam dalam media Youtube dalam kaitannya dengan hiperrealitas. Pertanyaan yang hendak dijawab adalah apakah pemberitaan tentang Pandemi Covid-19 yang tidak selaras dengan realitas merupakan ancaman disinformasi ataukah sebuah hiperrealitas? Ada enam fenomena yang hendak diamati, yaitu pemberitaan tentang Virus Corona di Wuhan, Covid-19 mulai masuk Indonesia, work from home, PPKM, vaksin pertama, dan lepas masker. Data yang diambil adalah transkrip video dan komentar-komentarnya. Pengumpulan data dilakukan dengan menggunakan skrip Python dan R. Data yang terkumpul akan disusun dalam wordcloud. Kemudian data tersebut dibahas secara kualitatif dalam Kerangka Pemikiran Baudrillard tentang Simulasi-Simulakra. Hasil analisis menunjukkan bahwa pembahasan yang relevan mengenai disinformasi melalui media sudah kurang relevan lagi. Pandemi telah mentransformasi pola komunikasi di dalam masyarakat ke era digital. Dalam berbagai informasi melalui media digital, justru pesannya adalah media itu sendiri, bukan Covid-19. Dengan kata lain, cara penyampaian pesan secara virtual telah menjadi realitas baru, bukan hanya saluran.
Abstract. The main focus of this research is the phenomenon of the Covid-19 pandemic as recorded on YouTube media related to hyperreality. The inquiry is whether reporting on the Covid-19 pandemic that is not aligned with reality is a threat of disinformation or a post-truth of hyperreality. There are six phenomena to be observed, reporting of the coronavirus in Wuhan, Covid-19 entering Indonesia, work from home, PPKM, the first vaccine, and unmasking. The data collected includes video transcripts and comments, gathered using Python and R scripts. The collected data will be organized into a wordcloud and then qualitatively analyzed within the framework of Baudrillard's Simulacra-Simulation. The results of the analysis indicate that relevant discussions about disinformation through media are no longer relevant. The pandemic has transformed communication patterns within society into the digital era. In various digital media, the message conveyed is about the media itself, not Covid-19. In other words, the way messages are conveyed virtually has created a new reality, not just a channel.
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