Modus https://ojs.uajy.ac.id/index.php/modus <p><span id="result_box" lang="en">MODUS is published twice a year, in March and September. This journal publishes empirical and conceptual research in the areas of accounting, economics, business and management and was first published in 1983 by the Faculty of Business and Economics, Universitas Atma Jaya Yogyakarta. This journal welcomes relevant submissions from researchers and academics in the fields of accounting, economics, business and management<span id="result_box" lang="en">.</span></span></p> en-US modus@mail.uajy.ac.id (Elizabeth Fiesta Clara Shinta Budiyono) jokihartono@gmail.com (Joki Hartono) Mon, 18 Sep 2023 21:24:56 +0700 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 PENGARUH LINGKUNGAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN DENGAN DIMODERASI OLEH KOMITMEN ORGANISASI https://ojs.uajy.ac.id/index.php/modus/article/view/7325 <p><em>Th</em><em>is study aims to determine: (1) the effect of the work environment on employee performance at PT. Armada Finance</em><em>; (2) the effect of motivation on employee performance at PT. Armada Finance</em><em>; (3) the role of organizational commitment in moderating the influence of the work environment on employee performance at PT. Armada Finance, and</em><em>; (4) the role of organizational commitment in moderating the effect of motivation on employee performance at PT. Armada Finance. The population in this study was all employees in the branch of PT. Armada Finance. The sampling technique used in this study is an area non probability sampling technique.</em><em> The data were obtained by distributing questionnaires to 45 respondents. The data analysis used was Partial Least Square (PLS) with WarpPLS 8.0 application. The results of the study show that: (1) work environment influences employee performance</em><em>; (2) motivation has no effect on employee performance</em><em>; (3) </em><em>in the form of a quasi-moderator, organizational commitment moderates (strengthen</em><em>s) the influence of the work environment on employee performance, </em><em>and; (4) </em><em>in the form of a homologiser-moderator, organizational commitment does not moderate the effect of motivation on employee performance.</em></p> <p><strong><em>Keywords:</em></strong><em> organizational commitment; work environment; motivation; employee performance</em></p> <p>Penelitian ini bertujuan untuk mengetahui: (1) pengaruh lingkungan kerja terhadap kinerja karyawan di PT. Armada Finance; (2) pengaruh motivasi terhadap kinerja karyawan di PT. Armada Finance; (3) peran komitmen organisasi dalam memoderasi pengaruh lingkungan kerja terhadap kinerja karyawan di PT. Armada Finance, dan; (4) peran komitmen organisasi dalam memoderasi pengaruh motivasi terhadap kinerja karyawan di PT. Armada Finance. Populasi dalam penelitian ini adalah seluruh karyawan kantor cabang PT. Armada Finance. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah teknik sampel non probabilitas area. Data diperoleh dengan membagikan kuesioner kepada 45 responden. Analisis data yang digunakan adalah <em>Partial Least Square</em> (PLS) dengan aplikasi <em>WarpPLS</em> <em>8.0</em>. Hasil penelitian ini menunjukkan bahwa: (1) lingkungan kerja berpengaruh terhadap kinerja karyawan; (2) motivasi tidak berpengaruh terhadap kinerja karyawan; (3) komitmen organisasi memoderasi (memperkuat) pengaruh lingkungan kerja terhadap kinerja karyawan dengan bentuk <em>quasi moderator</em>, dan; (4) komitmen organisasi tidak memoderasi pengaruh motivasi terhadap kinerja karyawan dengan bentuk <em>homologiser moderator</em>.</p> <p><strong>Kata kunci: </strong>komitmen organisasi; lingkungan kerja; motivasi; kinerja karyawan.</p> Yoana Maria Anandya, Januari Ayu Fridayani, Herry Maridjo Copyright (c) 2023 https://ojs.uajy.ac.id/index.php/modus/article/view/7325 Mon, 18 Sep 2023 00:00:00 +0700 PENGARUH SELF-EFFICACY DAN WORKLOAD TERHADAP TURNOVER INTENTION MELALUI WORK LIFE BALANCE SEBAGAI MEDIASI (Studi Empiris Pada PT Putra Albasia Mandiri) https://ojs.uajy.ac.id/index.php/modus/article/view/7330 <p><em>Company goals cannot be realized without the involvement of human resources so human resources can be the key to success and the company's capital to have a competitive advantage. The important role of human resources makes companies need to pay attention and manage employees well so that competent employees in the company do not leave the company because they have turnover intention due to a lack of company attention. PT Putra Albasia Mandiri has an employee turnover phenomenon of 26.66% in the 2017-2021 period. This study aims to provide empirical evidence regarding the role of self-efficacy and workload on turnover intention through work-life balance. The objects in this study were production employees of PT Putra Albasia Mandiri. The sampling method used simple random sampling with a total sample of 171 employees. Data analysis was performed using structural equation modeling and the Sobel test. The results of the study provide empirical evidence that self-efficacy affects work-life balance. Workload affects work-life balance. Self-efficacy does not affect turnover intention. Workload does not affect turnover intention. Self-efficacy and workload affect turnover intention through work-life balance. Work-life balance acts as a full mediation in this study. Based on these findings, companies must be more proactive in managing employees to avoid turnover intention and look for other jobs. Employee turnover intention must receive special attention from the company so that there is no trend of high employee turnover from year to year</em>.</p> <p><em><strong>Keywords:</strong> Self-Efficacy, Workload, Work-Life Balance, Turnover Intention.</em></p> <p>Tujuan perusahaan tidak dapat terwujud tanpa adanya keterlibatan dari sumber daya manusia, sehingga sumber daya manusia dapat menjadi kunci kesuksesan dan modal perusahaan untuk memiliki keunggulan kompetitif. Peran penting sumber daya manusia membuat perusahaan perlu memberikan perhatian dan mengelola karyawan dengan baik, supaya karyawan yang berkompeten di perusahaan tidak keluar dari perusahaan karena mempunyai <em>turnover intention</em> akibat kurangnya perhatian perusahaan. PT Putra Albasia Mandiri memiliki fenomena <em>turnover </em>karyawan sebesar 26,66% dalam kurun waktu 2017-2021. Penelitian ini bertujuan untuk memberikan bukti empiris mengenai peran <em>self-efficacy</em> dan <em>workload</em> terhadap <em>turnover intention</em> melalui <em>work</em><em>-</em><em>life balance</em>. Objek dalam penelitian ini adalah karyawan produksi PT Putra Albasia Mandiri. Metode pengambilan sampel menggunakan <em>simple random sampling</em> dengan jumlah sampel sebanyak 171 karyawan. Analisis data dilakukan dengan menggunakan <em>structural equation modelling</em> dan uji Sobel. Hasil penelitian memberikan bukti empiris bahwa <em>self-efficacy</em> berpengaruh terhadap <em>work</em><em>-</em><em>life balance</em>. <em>Workload</em> berpengaruh terhadap <em>work</em><em>-</em><em>life balance</em>. <em>Self-efficacy</em> tidak berpengaruh terhadap <em>turnover intention</em>. <em>Workload</em> tidak berpengaruh terhadap <em>turnover intention</em>. <em>Self-efficacy</em> dan <em>workload</em> berpengaruh terhadap <em>turnover intention</em> melalui <em>work</em><em>-</em><em>life balance</em>. <em>Work</em><em>-</em><em>life balance</em> berperan sebagai <em>full mediation</em> dalam penelitian ini. Berdasarkan hasil temuan ini, perusahaan harus lebih proaktif dalam mengelola karyawan untuk menghindari <em>turnover intention</em> dan mencari pekerjaan lain. <em>Turnover intention</em> karyawan harus mendapatkan perhatian khusus oleh perusahaan agar tidak terjadi tren <em>turnover </em>karyawan yang tinggi dari tahun ke tahun.</p> <p><strong>Kata kunci</strong>: <em>s</em><em>elf-</em><em>e</em><em>fficacy</em><em>;</em> <em>w</em><em>orkload</em><em>;</em> <em>w</em><em>ork-</em><em>l</em><em>ife </em><em>b</em><em>alance</em><em>;</em> <em>t</em><em>urnover </em><em>i</em><em>ntention</em><em>.</em></p> Ahmad Shobirin, Dian Marlina Verawati, Axel Giovanni Copyright (c) 2023 https://ojs.uajy.ac.id/index.php/modus/article/view/7330 Mon, 18 Sep 2023 00:00:00 +0700 REAKSI INVESTOR PASAR MODAL PADA PENGUMUMAN PENGHAPUSAN KODE BROKER https://ojs.uajy.ac.id/index.php/modus/article/view/7457 <p><em>The policy </em><em>of removing</em><em> the broker code</em><em>s</em> <em>of</em><em> securities compan</em><em>ies</em><em> on the Indonesia Stock Exchange (IDX) </em><em>has </em><em>occurred </em><em>for the first time </em><em>in the Indonesian capital market. This policy </em><em>was</em><em> expected to prevent investors from buying shares </em><em>by following</em><em> transactional activities carried out by brokers</em><em>,</em><em> because </em><em>using</em><em> the broker code of a securities company, it is possible to know which securities company buys or sells a particular stock. The</em><em> aim </em><em>of this research is to analyze the differen</em><em>ces</em><em> in</em><em> trading </em><em>volume,</em> <em>trading frequency, and</em> <em>abnormal returns before and after </em><em>the </em><em>removal of broker code</em><em>s</em><em> so that the</em><em> IDX</em><em> can find out </em><em>the</em><em> effective</em><em>ness of</em><em> the removal of the broker code</em><em>s</em><em> of securities compan</em><em>ies</em><em> and to find out whether investors have knowledge or</em><em> not in making decisions to invest in stocks. </em><em>The non-probabilistic purposive sampling</em> <em>technique </em><em>was used and</em><em> 738 companies listed on the IDX </em><em>were used as the </em><em>research sample. This study used an event study approach and data were analyzed using the Wilcoxon Signed Ranks Test</em><em>. </em><em>The results show that there </em><em>were</em> <em>differences in</em><em> trading</em><em> volume,</em> <em>trading frequency, and</em> <em>abnormal returns before and after </em><em>the </em><em>removal of broker code</em><em>s</em><em>. Based on th</em><em>ese findings</em><em>, </em><em>the </em><em>removal of broker code</em><em>s</em><em> is an event that has information content and investors are expected to be able to conduct a deeper analysis when invest</em><em>ing</em> <em>in the capital market.</em></p> <p><strong><em>Keywords</em></strong><em>: trading volume; trading frequency; abnormal returns; broker code removal.</em></p> <p>Peristiwa kebijakan penghapusan kode broker perusahaan sekuritas pada Bursa Efek Indonesia (BEI) adalah pertama kali terjadi di pasar modal Indonesia. Kebijakan tersebut diharapkan dapat mencegah perilaku ikut-ikutan investor dalam membeli saham dari aktivitas transaksi yang dilakukan oleh broker karena melalui kode broker perusahaan sekuritas dapat diketahui broker dari perusahaan sekuritas mana yang banyak membeli atau menjual saham tertentu. Tujuan riset ini adalah untuk menganalisis perbedaan volume perdagangan, frekuensi perdagangan, dan <em>return</em> tidak normal (<em>abnormal return</em>) sebelum dan sesudah penghapusan kode broker, sehingga BEI dapat mengetahui seberapa efektif penghapusan kode broker perusahaan sekuritas tersebut dan untuk mengetahui investor memiliki pengetahuan atau tidak dalam pengambilan keputusan untuk berinvestasi saham selama ini. Teknik pengambilan sampel yang dipergunakan adalah <em>non</em><em>-</em><em>probabilisti</em><em>c</em><em> sampling</em> dengan jenis <em>purposive sampling</em><em>,</em> dengan 738 perusahaan yang tercatat di BEI yang akan dipergunakan sebagai sampel penelitian. Riset ini menggunakan pendekatan <em>event study</em> dan data dianalisis menggunakan <em>Wilcoxon Signed Ranks Test</em>. Hasil analisis data menunjukkan adanya perbedaan volume perdagangan, frekuensi perdagangan, dan <em>abnormal </em><em>return</em> sebelum dan sesudah penghapusan kode broker. Berdasar pada hal tersebut penghapusan kode broker merupakan peristiwa yang memiliki kandungan informasi dan investor diharapkan dapat melakukan analisis lebih dalam pada saat hendak berinvestasi pada pasar modal.</p> <p><strong>Kata kunci:</strong> volume perdagangan; frekuensi perdagangan; <em>abnormal </em><em>return</em>; penghapusan kode broker.</p> M. Sienly Veronica, Ida Ida Copyright (c) 2023 https://ojs.uajy.ac.id/index.php/modus/article/view/7457 Mon, 18 Sep 2023 00:00:00 +0700 LAYANAN M-BANKING DAN PENGARUHNYA PADA KEPUASAN DAN LOYALITAS: STUDI EMPIRIS BANK BNI https://ojs.uajy.ac.id/index.php/modus/article/view/7567 <p><em>Amidst the rapid advancement of digital technology, mobile banking (M-Banking) is the most viable solution within the banking industry, particularly for financial institutions characterized by extensive operational territories, which are otherwise hindered by the limited availability of physical service branches. This study examines the effect of M-Banking service quality on customer satisfaction and loyalty in using Bank BNI's M-Banking facilities. By integrating service quality theory (SERVQUAL), technology acceptance model (TAM), and attitude theory, this study examines the effect of perceived M-Banking service quality on customer satisfaction and loyalty. The quality of M-Banking services is measured through security assurance, convenience, efficiency, ease of use, reliability, and responsiveness. Data was collected through a cross-sectional survey using a closed questionnaire of 200 respondents. The sampling method was determined by purposive and snowball sampling. Hypothesis verification was carried out using regression analysis. The study results show that the quality of M-Banking services positively affects customer satisfaction, except for efficiency variable, which is not proven to affect satisfaction. Furthermore, satisfaction has a positive effect on customer loyalty. The study findings show that the better the quality of M- Banking services, the more customer satisfaction will increase, increasing customer loyalty.</em></p> <p><strong><em>Keywords: </em></strong><em>security assurance; convenience; efficiency; ease of use; reliability and responsiveness</em></p> <p>Di tengah pesatnya kemajuan teknologi digital, penggunaan <em>mobile banking </em>(<em>M-Banking</em>) menjadi solusi terbaik dalam industri perbankan, terutama bagi bank yang memiliki wilayah operasional yang luas namun terkendala dengan terbatasnya jumlah kantor layanan fisik yang tersedia. Penelitian ini bertujuan untuk menguji pengaruh kualitas layanan <em>M-Banking </em>pada kepuasan dan loyalitas nasabah dalam menggunakan fasilitas <em>M-Banking </em>bank BNI. Dengan mengintegrasikan teori kualitas layanan (SERVQUAL), <em>technology acceptance model </em>(TAM) dan teori sikap, penelitian ini menguji pengaruh persepsi kualitas layanan <em>M-Banking </em>pada kepuasan dan loyalitas nasabah. Kualitas layanan <em>M-Banking </em>diukur melalui jaminan keamanan, kenyamanan, efisiensi, kemudahan penggunaan serta keandalan dan daya tanggap. Data dikumpulkan melalui desain <em>cross-sectional survey </em>menggunakan kuesioner tertutup pada 200 responden. Metode pengambilan sampel ditentukan dengan <em>purposive </em>dan <em>snowball sampling</em>. Verifikasi hipotesis dilakukan dengan menggunakan analisis regresi. Hasil studi menunjukkan bahwa kualitas layanan <em>M-Banking </em>berpengaruh positif pada kepuasan nasabah, kecuali variabel efisiensi yang tidak terbukti memengaruhi kepuasan. Selanjutnya, kepuasan berpengaruh positif pada loyalitas nasabah. Temuan studi menunjukkan bahwa semakin baik kualitas layanan <em>M-Banking</em>, maka akan semakin meningkatkan kepuasan nasabah dan selanjutnya mengarah pada peningkatan loyalitas nasabah.</p> <p><strong>Kata kunci: </strong>jaminan keamanan; kenyamanan; efisiensi; kemudahan penggunaan; keandalan dan daya tanggap.</p> Livia Hening Pratiwi, Jeanne Ellyawati Copyright (c) 2023 https://ojs.uajy.ac.id/index.php/modus/article/view/7567 Mon, 18 Sep 2023 00:00:00 +0700 FAKTOR PENENTU NASABAH DALAM MEMILIH KREDIT DI BANK BPD SULTRA UNIT KOLAKA https://ojs.uajy.ac.id/index.php/modus/article/view/7507 <p><em>The rapid growth of the banking industry has resulted in fierce competition among banks. Therefore, an effective banking strategy is crucial to compete successfully with other banks. This strategy should not only focus on banking development but also on achieving consumer or customer satisfaction. The core focus of this research is to examine the relationship between customer satisfaction, service quality, and product quality in the context of credit selection at Bank BPD Sultra Kolaka Unit. This research is a quantitative approach. The sampling technique employed in this study is nonprobability sampling, specifically incidental sampling. Data collection was conducted through a survey using both face-to-face and online questionnaires. In this quantitative research, the PLS-SEM software was used for the analysis of data. The research results demonstrate that both hypotheses are supported. Specifically, there is a significant positive relationship between customer satisfaction and service quality, as well as a positive significant relationship between customer satisfaction and product quality.</em></p> <p><strong><em>Keywords</em></strong><strong><em>:</em></strong><em> customer satisfaction, product quality, service quality, credit, BPD Bank</em><em>.</em></p> <p>Pertumbuhan pesat industri perbankan telah menyebabkan persaingan ketat di antara bank-bank. Oleh karena itu, strategi perbankan yang efektif sangat penting untuk bersaing dengan sukses dengan bank-bank lainnya. Strategi ini tidak hanya harus berfokus pada pengembangan perbankan tetapi juga pada pencapaian kepuasan konsumen atau pelanggan. Fokus utama dari penelitian ini adalah untuk menguji hubungan antara kepuasan konsumen, kualitas layanan, dan kualitas produk dalam konteks pemilihan kredit di Bank BPD Sultra Unit Kolaka. Penelitian ini menggunakan pendekatan kuantitatif. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah <em>nonprobability sampling</em>, khususnya <em>incidental sampling</em>. Pengumpulan data dilakukan melalui survei menggunakan kuesioner tatap muka dan daring. Dalam penelitian kuantitatif ini, digunakan perangkat lunak PLS-SEM untuk analisis data. Hasil penelitian menunjukkan bahwa kedua hipotesis didukung. Secara khusus, terdapat hubungan positif yang signifikan antara kepuasan konsumen dan kualitas layanan, serta hubungan positif yang signifikan antara kepuasan konsumen dan kualitas produk.</p> <p><strong>Kata Kunci:</strong> kepuasan konsumen, kualitas produk, kualitas pelayanan, kredit, Bank BPD.</p> Rista Ayu Pratiwi, Hendrik, Hanif Kurniadi Copyright (c) 2023 https://ojs.uajy.ac.id/index.php/modus/article/view/7507 Mon, 18 Sep 2023 00:00:00 +0700 EMPLOYER BRANDING DAN TURNOVER INTENTION: PENGARUHNYA PADA KARYAWAN BIDANG PARIWISATA DI YOGYAKARTA https://ojs.uajy.ac.id/index.php/modus/article/view/7676 <p><em>Organizational reputation is often considered as an essential value that may attract the best candidates to join the organization and to retain the best talent in an organization. Employee departure may affect the organization and will cause expensive consequences on the financial and non-financial aspects of the organization. This study aims to determine how employer branding can benefit organizations understand the character of the employees, in order to support organizations to implement better employee retention programs. This study was conducted in Yogyakarta by distributing 70 questionaires to respondents from the hospitality industry which included travel agents, hotels, event organizers and restaurants employees. The multiple reggression results indicate that of the five dimensions of employer branding, there are 3 dimensions that have a significant effect, which are application value, development value and economic value. Meanwhile, interest value and social value have no significant effect.</em></p> <p><strong><em>Key Words:</em></strong> <em>Employer Branding</em>, <em>Branding, Organizational Attractiveness</em>, <em>Turnover Intention</em>, <em>Hospitality.</em></p> <p>Citra suatu organisasi seringkali dianggap sebagai suatu bentuk nilai yang digunakan untuk menarik kandidat terbaik untuk bergabung ke dalam organisasi. Namun ternyata citra juga penting untuk mempertahankan talenta terbaik dalam suatu organisasi. Perubahan organisasi yang disebabkan oleh keluarnya karyawan akan berdampak mahal dari sisi finansial dan non finansial organisasi. Penelitian ini bertujuan untuk mengidentifikasi bagaimana <em>employer branding</em> dapat membantu organisasi memahami karakter tenaga kerja dalam organisasi, sehingga membantu organisasi untuk melaksanakan program retensi karyawan dengan lebih baik. Penelitian ini dilakukan di Yogyakarta dengan melibatkan 70 orang responden karyawan dari industri Pariwisata yang meliputi Biro Perjalanan Wisata, Perhotelan, <em>Event Organizer</em> dan Restoran. Hasil uji regresi linier berganda dari penelitian ini menunjukkan bahwa bahwa dari ke lima dimensi <em>employer branding </em>terdapat 3 dimensi yang berpengaruh secara signifikan yaitu, <em>application value, development value </em>dan <em>economic value</em>. Sementara, pada dimensi <em>interest value </em>dan <em>social value</em> tidak berpengaruh secara signfikan.</p> <p><strong>Kata Kunci</strong>: <em>Employer Branding</em>, <em>Branding, Organizational Attractiveness</em>, <em>Turnover Intention</em>, <em>Hospitality.</em></p> Daniel Yudistya Wardhana, Purwani Retno Andalas Copyright (c) 2023 https://ojs.uajy.ac.id/index.php/modus/article/view/7676 Mon, 18 Sep 2023 00:00:00 +0700 SOCIAL MEDIA DAN MINAT BELI GEN Z (STUDI KASUS INSTAGRAM STARBUCKS INDONESIA) https://ojs.uajy.ac.id/index.php/modus/article/view/7637 <p><em>Starbucks is a company in the coffee café retail industry that conducts social media marketing via Instagram to market its products and services. In Indonesia, Generation Z users dominate Instagram social media. 4C which consists of context, communication, collaboration, and connection was used to increase consumer buying interest. This study aims to determine the effect of 4C in social media marketing on buying interest partially and simultaneously. This study is quantitative research that uses survey methods. Primary data collection was from the distribution of online questionnaires using Google Forms. Secondary data was collected from previous research, books, survey results, and information from official websites owned by private or government institutions. Population research was from Instagram @starbucksindonesia followers who were classified as Generation Z with a sample of 100 respondents. Samples were collected using a nonprobability technique with a purposive sampling method. The data processing and analysis technique used in this study is multiple linear regression. The study results show a positive effect between context, communication, collaboration, and connection toward buying interest simultaneously and partially. Based on the research results, it would be better if retailers from the MSME to the international scale maximized all 4C variables in social media marketing to increase and maintain consumer buying interest. Messages, information, concepts, and content design preparation must start a month before. So that in the following month, the content schedule that is ready to be posted is available. There must be regular evaluations to check whether the content has achieved its goals.</em></p> <p><strong><em>Keywords</em></strong><strong><em>:</em></strong> <em>buying interest, Instagram, </em><em>marketing management, </em><em>social media, </em><em>social media marketing.</em></p> <p>Starbucks merupakan perusahaan di industri retail <em>café</em> kopi yang melakukan <em>social media marketing</em> melalui Instagram untuk memasarkan produk dan layanannya. Di Indonesia, Instagram didominasi oleh pengguna yang merupakan generasi Z. 4C yang meliputi <em>context, communication, collaboration,</em> dan <em>connection</em> digunakan dalam membuat konten <em>social media marketing</em> untuk meningkatkan minat beli konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh 4C dalam <em>social media marketing</em> terhadap minat beli secara parsial dan simultan. Penelitian ini berbasis kuantitatif menggunakan metode survei. Pengumpulan data primer dilakukan melalui penyebaran kuesioner secara <em>online</em> menggunakan <em>google</em> <em>form</em>. Data sekunder diperoleh dari penelitian sebelumnya, buku, hasil survei, serta informasi dari <em>website</em> resmi lembaga swasta atau pemerintah. Populasi penelitian diambil dari <em>followers</em> Instagram @starbucksindonesia yang tergolong generasi Z dengan sampel 100 responden. Sampel dikumpulkan menggunakan teknik <em>nonprobability </em>dengan metode <em>purposive</em> <em>sampling</em>. Teknik pengolahan dan analisis data menggunakan regresi linear berganda. Hasil penelitian menunjukkan <em>context</em>, <em>communication</em>, <em>collaboration</em>, dan <em>connection</em> berpengaruh positif terhadap minat beli secara simultan maupun parsial. Berdasarkan hasil penelitian, akan lebih baik jika peretail dari skala UMKM hingga internasional memaksimalkan seluruh variabel 4C dalam <em>social media marketing</em> agar dapat meningkatkan dan mempertahankan minat beli konsumen. Pesan, informasi, konsep, dan desain konten perlu dipersiapkan satu bulan sebelumnya, sehingga jadwal konten yang siap untuk di<em>posting</em> bulan berikutnya sudah tersedia. Evaluasi juga harus rutin dilakukan untuk memeriksa apakah konten yang dibuat telah mencapai tujuan.</p> <p><strong>K</strong><strong>ata Kunci</strong><strong>:</strong> <em>Instagram</em>, manajemen pemasaran, media sosial, minat beli, <em>social media marketing</em>.</p> Natasya Sugianto, Andreas Kiky Copyright (c) 2023 https://ojs.uajy.ac.id/index.php/modus/article/view/7637 Mon, 18 Sep 2023 00:00:00 +0700 PERBEDAAN PENGARUH WORKLOAD DAN WORK ENVIRONMENT TERHADAP JOB SATISFACTION YANG DIMEDIASI OLEH WORK STRESS PADA KARYAWAN INDUSTRI SEPEDA MOTOR DI JAKARTA UTARA https://ojs.uajy.ac.id/index.php/modus/article/view/7799 <p><em>This study aims to analyze </em><em>d</em><em>ifferences </em><em>i</em><em>n </em><em>t</em><em>he </em><em>i</em><em>nfluence of </em><em>w</em><em>orkload and </em><em>w</em><em>ork </em><em>e</em><em>nvironment on </em><em>j</em><em>ob </em><em>s</em><em>atisfaction mediated by </em><em>w</em><em>ork </em><em>s</em><em>tress on </em><em>m</em><em>otorcycle </em><em>i</em><em>ndustry employees in North Jakarta. Respondents from this study used a sample size of 155 respondents. Sampling in this study uses non probability sampling method with a purposive sampling approach. Meanwhile, in testing the hypothesis using an analytical tool in the form of a Structural Equation Model (SEM).</em> <em>The results of hypothesis testing in this study indicate that </em><em>w</em><em>orkload has a positive effect on </em><em>w</em><em>ork </em><em>s</em><em>tress, </em><em>w</em><em>orkload has a negative effect on </em><em>j</em><em>ob </em><em>s</em><em>atisfaction, </em><em>w</em><em>ork </em><em>e</em><em>nvironment has a negative effect on </em><em>w</em><em>ork </em><em>s</em><em>tress, </em><em>w</em><em>ork </em><em>e</em><em>nvironment has a positive effect on </em><em>j</em><em>ob </em><em>s</em><em>atisfaction, </em><em>w</em><em>ork </em><em>s</em><em>tress has a negative effect on </em><em>j</em><em>ob </em><em>s</em><em>atisfaction mediated by </em><em>w</em><em>ork </em><em>st</em><em>ress, and </em><em>w</em><em>ork </em><em>e</em><em>nvironment has a positive effect on </em><em>j</em><em>ob </em><em>s</em><em>atisfaction mediated by </em><em>w</em><em>ork </em><em>s</em><em>tress. The implication of this research is that companies are expected to always pay attention to the </em><em>w</em><em>orkload given by the company to employees, maintain a </em><em>w</em><em>ork </em><em>e</em><em>nvironment that supports work activities, pay attention to stress levels in employees, and continue to improve existing </em><em>j</em><em>ob </em><em>s</em><em>atisfaction</em><em>.</em></p> <p><strong><em>Keywords</em></strong><strong><em>:</em></strong> <em>w</em><em>orkload, </em><em>w</em><em>ork </em><em>e</em><em>nvironment, </em><em>w</em><em>ork </em><em>s</em><em>ress and</em> <em>j</em><em>ob </em><em>s</em><em>atisfaction</em></p> <p>Penelitian ini bertujuan untuk menganalisis perbedaan pengaruh <em>w</em><em>orkload</em> dan <em>w</em><em>ork </em><em>e</em><em>nvironment</em> terhadap <em>j</em><em>ob </em><em>s</em><em>atisfaction</em> yang dimediasi oleh <em>w</em><em>ork </em><em>s</em><em>tress</em> pada karyawan Industri Sepeda Motor di Jakarta Utara. Responden dari penelitian ini menggunakan jumlah sampel sebanyak 155 responden. Pengambilan sampel dalam penelitian ini menggunakan metode <em>non probability sampling</em> dengan pendekatan <em>purposive sampling</em>. Sedangkan dalam pengujian hipotesis dengan menggunakan alat analisis berupa <em>Structural Equation Model </em>(SEM). Hasil pengujian hipotesis dalam penelitian ini menunjukkan bahwa <em>w</em><em>orkload</em> berpengaruh positif terhadap <em>w</em><em>ork </em><em>s</em><em>tress</em>, <em>w</em><em>orkload </em>berpengaruh negatif terhadap <em>j</em><em>ob </em><em>s</em><em>atisfaction</em>, <em>w</em><em>ork </em><em>e</em><em>nvironment</em> berpengaruh negatif terhadap <em>w</em><em>ork </em><em>s</em><em>tress</em>, <em>w</em><em>ork </em><em>e</em><em>nvironment</em> berpengaruh positif terhadap <em>j</em><em>ob </em><em>s</em><em>atisfaction</em>, <em>w</em><em>ork </em><em>s</em><em>tress</em> berpengaruh negatif terhadap <em>j</em><em>ob </em><em>s</em><em>atisfaction</em>, <em>w</em><em>orkload</em> berpengaruh negatif terhadap <em>j</em><em>ob </em><em>s</em><em>atisfaction</em> yang dimediasi oleh <em>w</em><em>ork </em><em>s</em><em>tress</em>, dan <em>w</em><em>ork </em><em>e</em><em>nvironment</em> berpengaruh positif terhadap <em>j</em><em>ob </em><em>s</em><em>atisfaction</em> yang dimediasi oleh <em>w</em><em>ork </em><em>s</em><em>tress. </em>Implikasi penelitian ini adalah diharapkan perusahaan selalu memperhatikan <em>w</em><em>orkload</em> yang diberikan perusahaan kepada karyawan, mempertahankan <em>w</em><em>ork </em><em>e</em><em>nvironment</em> yang menunjang kegiatan kerja, memperhatikan tingkat stres pada karyawan dan terus meningkatkan <em>j</em><em>ob </em><em>s</em><em>atisfaction</em> yang ada.</p> <p><strong>Kata Kunci: </strong>beban kerja, lingkungan kerja, stress pekerjaan dan kepuasan pekerjaan</p> <p> </p> Retno Dwi Jayanti, Wiwik Robiatul Adawiyah Copyright (c) 2023 https://ojs.uajy.ac.id/index.php/modus/article/view/7799 Mon, 18 Sep 2023 00:00:00 +0700