The Analysis of Impulsive Buying Factors as The Result of Social Media Exposure: Literature Review

Abstract

Social media has significantly impacted modern human life, including encouraging online impulse purchases. Studies show that there are various variables that drive consumers to purchase impulsively. Some literature reviews regarding impulsive buying have been conducted extensively. However, the literature reviews study impulsive buying in a general context, not focusing on online buying as the effect of social media use. To fill in the gap, this study aims to analyze the variables driving consumers to buy impulsively as the effect of social media use. A systematic literature review was then conducted by collecting open-access articles from ScienceDirect and Proquest. The articles went through some sorting to adjust the topic discussion. As a result, there are several factors affecting impulsive buying behavior. Moreover, the qualitative approach enriched the findings especially for luxurious product consumers.