The Value of "KASIH" as an Organizational Culture and Its Socialization at Charitas Hospital Belitang

Abstract

Employee behavior within an organization is shaped by its adopted and internalized values or culture. Organizational socialization is a structured process designed to equip new members with an understanding of these values, thereby reinforcing a strong organizational culture capable of addressing internal challenges. This study explores the meaning of the organizational value "KASIH" at Charitas Hospital Belitang and examines how the hospital management socializes this value to new employees. Using a descriptive qualitative method, data were collected through observation, interviews, and documentation. The study is grounded in organizational culture and socialization concepts. Findings reveal that "KASIH" represents five core values: Communicative, Reliable, Synergistic, Innovative, and Warm. These values are deeply embedded in the daily practices of all hospital staff. Management supports the integration of these values by organizing activities aligned with "KASIH", ensuring that employees embody them in their duties and services. Socialization begins with the preparation of learning materials, followed by implementation through General and Special Employee Orientation Weeks (POK). Participation in these sessions is mandatory for all staff. Following orientation, employees undergo a process of adaptation to internalize and apply the "KASIH" values in their work. This structured approach ensures that "KASIH" not only becomes a guiding principle for individual conduct but also contributes to achieving the hospital’s organizational goals.