Considerations of Blass Mobile Legends Squad Community Members in Purchasing Virtual Items in Mobile Legends

Abstract

In Indonesia, there is an online game that is still quite popular among young people, and the average enthusiast or user of the game is young men. The game is Mobile Legends: Bang-Bang. Mobile Legends: Bang-Bang is a type of online game that has a type or genre of game, namely MOBA or Multiplayer Online Battle Arena. MOBA itself is a type of online game where the gameplay prioritizes strategies formed by teams. This study aims to describe the considerations made by members of the BLASS Mobile Legends Squad community in purchasing virtual items in the Mobile Legends game. This study uses the theory of consumption value as a theory used to analyze the collective considerations of BLASS Mobile Legends Squad community members in purchasing virtual items. This study uses a qualitative research method with data collection methods namely observation, semi-structured interviews, and documentation. The results of this study are considerations made by members of the BLASS Mobile Legends Squad community not only based on individual considerations, but also collective considerations of a community formed into a team in the Mobile Legends game.