Praktik Bisnis Berkelanjutan UMKM Rumah BUMN Yogyakarta Berdasarkan Triple Bottom Line

Abstract

This research aims to understand the sustainable business practices of Micro, Small, and Medium Enterprises (UMKM) in Rumah BUMN in Yogyakarta based on the triple bottom line. The main concept used in this research is the triple bottom line. This study is quantitative research with descriptive analysis. Data collection techniques utilized a questionnaire distributed to 66 respondents through Google Form with the assistance of the WARocket Sender tool. The collected data was processed using Microsoft Excel and SPSS.

The research results indicate that the sustainable practices of UMKM in Rumah BUMN Yogyakarta based on the triple bottom line are at a moderate level. This is evident from the statistical analysis, which shows that the average score for sustainable business practice variables based on the triple bottom line is 2.677, categorized as moderate. When looking at the three dimensions of sustainable business practice variables—profit, people, and planet—it is found that the profit dimension falls into the low category with an average score of 2.107, the planet dimension is in the moderate category with an average score of 2.918, and the highest score is obtained by the people dimension with an average score of 2.987, also falling into the moderate category.