Culture Intelligence [CI3] Framework: How To Develop Positive Culture Inside Social Media

Indra Gamayanto, Henry Christian, Sasono Wibowo, Titien S Sukamto


Social media is one of the most important technologies at this moment. With the presence of social media, a significant change in communication occurs. Changes that arise can have two effects: positive and negative effects. Moreover, problems arise when social media is used unwise and to do negative tendencies. It creates a non-conducive environment. Therefore, a positive culture in social media must be developed and created. In developing a positive culture on social media, there are many challenges, such as different cultures in each country and even habits that have a high level of complexity, but it can be overcome by providing solutions on creating a positive culture on social media. This journal is a development of the journal: Development and Implementation of Wise Netizen (E-Comment) in Indonesia. Data collection method is by conducting surveys and interviews. The method used is Johari Window. This method produces four classifications of netizen: open netizen; blind netizen; hidden netizen and unknown netizen, where this classification can be used to find out what types of netizen are on social media. Furthermore, the results of this journal are a framework for creating a positive culture and developing netizen positively on social media called Culture Intelligence (CI3).


Culture; Social media; Positive and negative thinking; Solutions; Communications

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