Bisnis <i>Vlogging</i> dalam Industri Media Digital di Indonesia
DOI:
https://doi.org/10.24002/jik.v15i1.1007Keywords:
Vlog, Vlogger, YouTube, Media Digital, Media SosialAbstract
This study explores the phenomenon of Vlogger as a new business in the digital media industry in Indonesia. Vlogger refer to social media users who regularly upload a variety of video content with various themes. We used case study to describe and analyze Youtube’s significant role in managing Vlogger communities, and also design support systems to make the communities growth and sustainable. We also explore Vlogger role as Online Influencer. This study is expected to be one of the references related to Vlogger phenomenon in the context of digital media studies in Indonesia.
References
Anjarsari, P. (2013). Diambil pada Desember 10, 2016, Dari Reuters.com: http://www.reuters.com/article/net-us-indonesia-twitter-idUSBRE97L14T20130822
Burgess, J., & Green, J. (2009a). YouTube: Online Video and Participatory Culture. Cambridge: Polity.
Burgess, J., & Green, J. (2009b). The Entrepreneurial Vlogger: Participatory Culture Beyond the Professional-Amateur Divide. In P. Snickars, & P. Vonderau (Eds.), The YouTube Reader (p. 89). Lithuania: Logotipas.
Cha, M., Kwak, H., Rodriguez, P., Ahn, Y.-Y., & Moon, S. (2007). I Tube, You Tube, Everybody Tubes: Analyzing the World’s Largest User Generated Content Video System. IMC. San-Diego: ACM.
Conway, C. (2014). The vlogger entrepreneurs. ENTREPRENEURSHIP AND INNOVATION , 15 (4), 285.
Cresswell, W. John (1994) Qualitative Inquiry and Research Design: Choosing among Five Traditions. London: Sage Publication
Gilliam, C. (2015, Desember 4). Diambil pada Desember 13, 2016, Dari Tradegecko.com: https://www.tradegecko.com/blog/instagram-and-indonesia-how-social-media-selling-is-disrupting-ecommerce
Grazella, M. (2014). Diambil pada Mei 2014 dari thejakartapost: http://www.thejakartapost.com/news/2013/06/18/facebook-has-64m-active-indonesian-users.html
Haniy, U. S. (2015, Oktober 23). Diambil pada Desember 5, 2016, Dari Rappler.com: http://www.rappler.com/indonesia/110409-alasan-indonesia-datang-youtube-fanfest
Jacobs, H. (2015, September 18). Diambil pada Desember 15, 2016, Dari Business Insider Indonesia: http://www.businessinsider.co.id/the-most-popular-YouTuber-stars-in-the-world/#.VvnlbmN0ysM#9Yawqx32W6DB6HZO.97
Jakarta Globe. (2014, November 30). Diambil pada Desember 20, 2016, Dari jakartaglobe.com: http://jakartaglobe.id/archive/top-10-indonesian-youtubers/
Jungherr, A. (2015). Analyzing Political Communication with Digital Trace Data: The Role of Twitter Messages in Social Science Research. Switzerland: Springer International Publishing.
Krisnawati, E. (2016). Mempertanyakan Privasi di Era Selebgram: Masih Adakah? Jurnal Ilmu Komunikasi (JIK), 13(2), 179-200.
Marshall, D. P. (2010). The promotion and presentation of the self: celebrity as marker of presentational media. Celebrity Studies , 35-48.
Marwick, A., & boyd, d. (2011). To See and Be Seen:Celebrity Practise On Twitter. Convergence: The International Journal Research into New Media Technologies, 17(2), 139–158. doi:10.1177/1354856510394539
Marwick, A. (2013). Status Update: celebrity, publicity, and branding in the social media age. New Haven: Yale University Press.
Moor, J. P., Heuvelman, A., & Verleur, R. (2010). Flaming on YouTube. Computers in Human Behavior , 26, 1536–1546.
Murthy, D. (2012). Towards a Sociological Understanding of Social Media: Theorizing Twitter. Sociology , 46 (6), 1059-1073.
Putri, W. A. (2016, September 23). Diambil pada Desember 1, 2016, Dari tirto.id: https://tirto.id/kaya-raya-berkat-YouTube-bL9w
Rahmawan, D. (2014). Selebtwit: Micro-Celebrity in Indonesian Twittersphere. Jurnal Kajian Komunikasi , 2 (1), 1-11.
Saleh, D. (2013). Diambil pada June 15, 2013, dari ipra.org: http://www.ipra.org/itl/02/2013/indonesia-falls-for-social-media-is-jakarta-the-world-s-number-one-twitter-city
Semiocast. (2012). Semiocast. Diambil pada 15 Januari 2013 dari http://semiocast.com/en/publications/2012_07_30_Twitter_reaches_half_a_billion_accounts_140m_in_the_US
Senft, M. T. (2008). Camgirls: Celebrity & Community in the Age of Social Networks. New York: Peter Lang Publishing.
Social Blade. (2017, Januari 17). Diambil pada Januari 17, 2017, Dari socialblade.com: https://socialblade.com/youtube/top/country/id/mostsubscribed
Thomsen, M. (2015, Juli 11). Diambil pada Januari 5, 2017, Dari Forbes.com: http://www.forbes.com/sites/michaelthomsen/2015/07/11/pewdiepie-doesnt-make-anywhere-close-to-what-he-should-be-making/#5b26a9a24a26
Tolson, A. (2010). A new authenticity? Communicative practices on You Tube. Critical Discourse Studies , 7 (4), 277–289.
Uricchio, W. (2009). The Future of a Medium Once Known as Television. In P. Snickars, & P. Vonderau (Eds.), The YouTube Reader (p. 21). Lithuania: Logotipas.
Digital: Global Overview. (2021). Diambil dari edubirdie.com: https://edubirdie.com/blog/digital-global-overview
Downloads
Published
Versions
- 2022-06-30 (2)
- 2018-06-02 (1)
How to Cite
Issue
Section
License
Copyright (c) 2018 Jurnal ILMU KOMUNIKASI

This work is licensed under a Creative Commons Attribution 4.0 International License.
Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)
This work is licensed under a Creative Commons Attribution 4.0 International License.