Representation of Javanese Ideology in Riri Riza’s OPPO Film

Ahmad Toni

doi:10.24002/jik.v22i2.10229

Authors

Ahmad Toni Universitas budi luhur

DOI:

https://doi.org/10.24002/jik.v22i2.10229

Keywords:

cinema finders, discourse analysis, Javanese ideology, political body, representation

Abstract

The research findings reveal that: (1) at the text level, the representation is conveyed through six signs of low-angle shooting techniques using an Oppo smartphone camera, challenging male ideological dominance in Javanese, European, and Chinese patriarchal ideologies; (2) at the praxis discourse level, the film's production system reflects the generational shift in perception, particularly among Generation Z, within the smartphone content industry; (3) at the discourse context level, it serves as Oppo Indonesia's marketing communication strategy to target the male segment, which is significant in the Indonesian smartphone content industry.

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