Communication Networking in Chain Supply Information Management Among Indonesian MSMEs
DOI:
https://doi.org/10.24002/jik.v23i1.11470Keywords:
centrality, communication network, MSMEs, network structureAbstract
Indonesian tempeh micro, small, and medium enterprises (MSMEs) establish communication networks to address soybean raw materials and distribution challenges during the COVID-19 outbreak. This study aims to analyze the communication network structure among 204 tempeh entrepreneurs through centrality and actor-level analysis. The findings reveal that within the network structure, nodes serve as bridges, hubs, and cut points among entrepreneurs in raw materials and product distribution issues. The established communication network reflects a complex cybernetic pattern involving centrality and actor participation. The Sahabat Pengrajin Tempeh Pekalongan (SPTP) Indonesia network is centralized without isolation.
References
Aditia, R., & Hektanti, N. L. (2023). Analysis of structures and levels in communication networks. Social Science Studies, 3(2), 92-104. <https://doi.org/10.47153/sss32.6152023>
Badan Pusat Statistik. (2021). Ekonomi Indonesia 2020 turun sebesar 2,07 persen (c-to-c). <https://www.bps.go.id/id/pressrelease/2021/02/05/1811/ekonomi-indonesia-2020-turun-sebesar-2-07-persen>
Bonacich, P. (1987). Power and centrality: A family of measures. American Journal of Sociology, 92(5), 1170–1182. <https://doi.org/http://dx.doi.org/10.1086/228631>
Brege, H., & Kindström, D. (2020). Exploring proactive market strategies. Industrial Marketing Management, 84, 75–88. <https://doi.org/https://doi.org/10.1016/J.INDMARMAN.2019.05.005>
Brown, T. M., & Miller, C. E. (2020). Communication networks in task-performing groups. Small Group Research, 31(2), 131–157. <https://doi.org/10.1177/104649640003100201>
Chen, S.-P., & Chen, C.-Y. (2021). Dynamic markdown decisions based on a quality loss function in on-site direct-sale supply chains for perishable food. Journal of the Operational Research Society, 72(4), 822–836. <https://doi.org/https://doi.org/10.1080/01605682.2019.1705192>
Danton, M. H. D., & Bushnell, I. W. R. (2023). Zoom and its discontents: Group decision making in pediatric cardiology in the time of COVID (and beyond). Journal of Medical Systems, 47, 59, 1-6. <https://doi.org/https://doi.org/10.1007/s10916-023-01944-1>
Eriyanto. (2014). Analisis jaringan komunikasi. Jakarta, Indonesia: Prenadamedia Group.
Everett, M. G., & Borgatti, S. P. (2026). Alter composition with overlapping group memberships. Social Networks, 85, 80–88. <https://doi.org/https://doi.org/10.1016/j.socnet.2025.12.001>
Filip, F. G. (2020). Collaborative decision-making: Concepts and supporting information and communication technology tools and systems. International Journal of Computers Communications & Control, 17(2), 4732, 1-9. <https://doi.org/https://doi.org/10.15837/ijccc.2022.2.4732>
Goñi, J., Avena-Koenigsberger, A., de Mendizábal, N. V., van den Heuvel, M. P., Betzel, R. F., & Sporns, O. (2013). Exploring the morphospace of communication efficiency in complex networks. PLoS ONE, 8(3), e58070, 1-10. <https://doi.org/10.1371/journal.pone.0058070>
Haerter, J. O., Jamtveit, B., & Mathiesen, J. (2012). Communication dynamics in finite capacity social networks. Physical Review Letters, 109(16), 168701, 1-5. <https://doi.org/10.1103/physrevlett.109.168701>
Hardilawati, W. L. (2020). Strategi bertahan UMKM di tengah pandemi COVID-19. Jurnal Akuntansi dan Ekonomika, 10(1), 89–98. <https://doi.org/https://doi.org/10.37859/jae.v10i1.1934>
Hauck, J., Schmidt, J., & Werner, A. (2016). Using social network analysis to identify key stakeholders in agricultural biodiversity governance and related land-use decisions at regional and local level. Ecology and Society, 21(2), 48–64. <https://www.jstor.org/stable/26270396>
Ilyas, M, U., & Radha, H. (2011). Identifying Influential nodes in online social networks using principal component centrality. 2011 IEEE International Conference on Communications (ICC), Kyoto, Japan. <https://doi.org/10.1109/icc.2011.5963147>
Islami, I. (2021). Social network analysis of collaborative management: assessment of human network stability in water resources management of Iran. In A. Al-Maktoumi, O. Abdalla, A. Kacimov, S. Zekri, M. Chen, T. Al-Hosni, & K. Madani (eds.), Water resources in arid lands: Management and sustainability (pp. 307–315). Cham, Switzerland: Springer International Publishing AG <https://doi.org/https://doi.org/10.1007/978-3-030-67028-3_26>
Isnaini, M., Sarwoprasodjo, S., Kinseng, R. A., & Kholil, K. (2020). Role of communication networks in intergroup conflicts. Jurnal Komunikasi, 13(2), 260–275. <https://doi.org/https://doi.org/10.14421/PJK.V13I2.1909>
Josephs, N., Peng, S., & Crawford, F. W. (2022). Communication network dynamics in a large organizational hierarchy. ArXiv, 2208.01208, 1-22. <https://doi.org/10.48550/arxiv.2208.01208>
Kementerian Keuangan Republik Indonesia. (2020). Laporan kajian program bantuan modal usaha mikro. Jakarta, Indonesia: Badan Kebijakan Fiskal Kementerian Keuangan. <https://fiskal.kemenkeu.go.id/files/berita-kajian/file/V5-compile laporan kajian BPUM.pdf>
Kurniati, D. E. (2021). Dinamika usaha mikro kecil dan menengah (UMKM) dalam ketidakpastian. In S. D. W. Prajanti, E. Sumastuti, T. Purwani, E. Soliha, S. Oktavilia, A. I. Rahutami, & Mutamimah (Eds.), UMKM jejak, aksi & solusi saat pandemi: Sebuah antologi ISEI bagi negeri (1st ed., pp. 14-25). Semarang, Indonesia: Fastindo.
Lamore, P. R., Berkowitz, D., & Farrington, P. A. (2013). Proactive/responsive market orientation and marketing—Research and development integration. Journal of Product Innovation Management, 30(4), 695–711. <https://doi.org/10.1111/jpim.12024>
Litterio, A. M. (2017). Marketing and social networks: a criterion for detecting opinion leaders. European Journal of Management and Business Economics, 23(3), 347–366. <https://doi.org/https://doi.org/10.1108/EJMBE-10-2017-020>
Matsuno, K., & Kohlbacher, F. (2020). Proactive marketing response to population aging: The roles of capabilities and commitment of firms. Journal of Business Research, 113, 93–104. <https://doi.org/10.1016/J.JBUSRES.2019.01.042>
McCubbins, M. D., & Weller, N. (2020). Coordination, communication, and information: How network structure and knowledge affect group behavior. Journal of Experimental Political Science, 7(1), 1–12. <https://doi.org/10.1017/XPS.2019.10>
Monticone, F. (2024). Harvesting connections: The role of stakeholders’ network structure, dynamics and actors’ influence in shaping farmers’ markets. Agriculture and Human Values, 41, 1503–1520. <https://doi.org/https://doi.org/10.1007/s10460-024-10583-2>
Perčić, K. R., & Perić, N. (2022). The analysis of direct marketing media usage and effectiveness. Časopis Za Ekonomiju i Tržišne Komunikacije, 23(1), 37-56. <https://doi.org/10.7251/emc2201037p>
Permana, A., & Nugroho, W. (2023). Analisis kegiatan komunikasi pemasaran #diskonnendanglazada dengan metode sosial nework analisis. AGUNA: Jurnal Komunikasi, 4(2), 14–23. <https://ejournal.amikompurwokerto.ac.id/index.php/AGUNA/article/view/2364>
Prasetyo, P. E. (2020). The role of government expenditure and investment for MSME growth: Empirical study in Indonesia. The Journal of Asian Finance, Economics and Business, 7(10), 471–480. <https://doi.org/10.13106/jafeb.2020.vol7.no10.471>
Prohorovs, A. (2020). Problems of economic recovery planning after the COVID-19 pandemic. SSRN Electronic Journal, Forbes(14), 12–18. <https://doi.org/10.2139/ssrn.3687210>
Ramadan, A., & Al Baqi, D. (2023). Penerapan strategi komunikasi pemasaran produk “direct selling” PT Agro Jabar. Journal of Digital Communication Science, 1(2), 91–107. <https://doi.org/10.56956/jdcs.v1i2.223>
Ramu, N., Pandi, V., Lazarus, J. D., & Radhakrishnan, S. (2020). A novel trust model for secure group communication in distributed computing, 32(3), 1–14. Journal of Organizational and End User Computing, 32(3), 1–14. <https://doi.org/10.4018/JOEUC.2020070101>
Rosadi, A. M. (2020). Analisis jaringan komunikasi petani kelapa sawit swadaya di Desa Surya Indah Kecamatan Pangkalan Kuras Kabupaten Pelalawan. Jurnal Agribisnis, 22(1), 16–29. <https://journal.unilak.ac.id/index.php/agr/article/view/3458>
Rychwalska, A., Talaga, S., Ziembowicz, K., & Jemielniak, D. (2021). Communication networks and group effectiveness: The case of English Wikipedia. ArXiv, 2107.03506, 1–25. <https://doi.org/10.48550/arXiv.2107.03506>
Schecter, A. (2021). Interaction in group networks. In S. J. Beck, J. Keyton, & M. S. Poole (eds), The Emerald handbook of group and team communication research. Leeds, UK: Emerald Publishing Limited. <https://doi.org/10.1108/978-1-80043-500-120211023>
Schulze, A., Townsend, J. D., & Talay, M. B. (2022). Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance. Industrial Marketing Management, 103, 198-214. <https://doi.org/10.1016/j.indmarman.2022.03.013>
Shashishekar, M. S., Anand, S., & Paul, A. K. (2021). Proactive market orientation and business model innovation to attain superior new smart connected products performance. Journal of Business & Industrial Marketing, 37(3), 497-508. <https://doi.org/https://doi.org/10.1108/JBIM-02-2020-0102>
Sholikhah, L. M. (2021). Analisis strategi komunikasi pemasaran berbasis media sosial lini bisnis Ternakmart pada startup Ternaknesia di masa pandemi COVID-19. Commercium, 4(2), 132–145. <https://doi.org/10.26740/tc.v4i2.41803>
Sun, Q., Wu, J., Chiclana, F., Fujita, H., & Herrera-Viedma, E. (2021). A dynamic feedback mechanism with attitudinal consensus threshold for minimum adjustment cost in group decision making. IEEE Transactions on Fuzzy, 30(5), 1287-1301. <https://doi.org/10.1109/TFUZZ.2021.3057705>
Syarief, F. (2020). Pengembangan dan pemberdayaan usaha mikro, kecil dan menengah (UMKM). Makassar, Indonesia: Yayasan Barcode.
Vukasović, T. (2020). Understanding the consumers’ personal characteristics as the starting point for targeted marketing. Management, 15(1), 29–41. <https://doi.org/10.26493/1854-4231.15.29-41>
Wang, Z. (2015). Social networks in marketing research 2001–2014: A co-word analysis. Scientometrics, 105, 65–82. <https://doi.org/10.1007/s11192-015-1672-9>
Wenninger, A., Rus, D., & Röglinger, M. (2022). Improving customer satisfaction in proactive service design. Electronic Markets, 32, 1399–1418. <https://doi.org/10.1007/s12525-022-00565-9>
Zeb, A., & Ihsan, A. (2020). Innovation and the entrepreneurial performance in women-owned small and medium-sized enterprises in Pakistan. Women’s Studies International Forum, 79, 102342, 1-8. <https://doi.org/10.1016/j.wsif.2020.102342>
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution 4.0 International License.
Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)
This work is licensed under a Creative Commons Attribution 4.0 International License.
