Media Representation of Female Politician Candidates in Social-Historian Context

Theresia Diyah Wulandari; Rani Ann Balaraman

doi:10.24002/jik.v22i2.12457

Authors

Theresia Diyah Wulandari Universitas Atma Jaya Yogyakarta
Rani Ann Balaraman Universiti Sains Malaysia https://orcid.org/0000-0002-9953-8235

DOI:

https://doi.org/10.24002/jik.v22i2.12457

Keywords:

affirmative action policies, campaign advertising, female politicians, news coverage, representation

Abstract

The 2024 direct elections in Indonesia failed to implement the affirmative action policy of 30 percent female representation in politics. This study examines how women are portrayed in campaign advertisements and media coverage. The aim is to identify the representation of female politicians within a socio-historical context. This research uses Ruth Wodak's critical discourse analysis method. Analysis of the 2024 election campaign shows that female politicians are not portrayed as competent figures in politics. This occurs due to several factors that hinder women from being elected as political leaders, including patriarchal culture, religious dogma, and gender bias.

Author Biography

Rani Ann Balaraman, Universiti Sains Malaysia

Rani Ann Balaraman is a lecturer in social sciences at the School of Communication, Universiti Sains Malaysia. He completed her doctoral studies in journalism at Universiti Kebangsaan Malaysia and currently become more focus on being a researcher and lecturer in journalism studies, mass media, Malaysian new media, and print media.

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