<i>Online Review:</i> Indikator Penilaian Kredibilitas Online dalam <i>Platform E-commerce</i>
Keywords:e-commerce, electronic word of mouth (e-wom), online credibility, online review
Online credibility, either for a company or a merchant, is an important thing that have to be considered in the era of e-commerce development. Online review and online rating are part of indicators that used to represent merchant or seller’s online credibility in e-commerce platform. The existence of online review and online rating in e-commerce platform may affect the prominence and interpretation aspects which is associated with online credibility. This is a conceptual paper which aims to describe the concept of online review and its relation with online credibility.
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