<i>Online Review:</i> Indikator Penilaian Kredibilitas Online dalam <i>Platform E-commerce</i>

Authors

  • Lidya Agustina Universitas Indonesia
  • Alifia Oktrina Fayardi Universitas Indonesia
  • Irwansyah Irwansyah Universitas Indonesia

DOI:

https://doi.org/10.24002/jik.v15i2.1320

Keywords:

e-commerce, electronic word of mouth (e-wom), online credibility, online review

Abstract

Online credibility, either for a company or a merchant, is an important thing that have to be considered in the era of e-commerce development. Online review and online rating are part of indicators that used to represent merchant or seller’s online credibility in e-commerce platform. The existence of online review and online rating in e-commerce platform may affect the prominence and interpretation aspects which is associated with online credibility. This is a conceptual paper which aims to describe the concept of online review and its relation with online credibility.

Author Biography

Irwansyah Irwansyah, Universitas Indonesia

Dosen Departemen Ilmu Komunikasi  Fakultas Ilmu Sosial dan dan Ilmu Politik Universitas Indonesia Kampus Salemba

Downloads

Published

2018-11-30

How to Cite

Agustina, L., Fayardi, A. O., & Irwansyah, I. (2018). <i>Online Review:</i> Indikator Penilaian Kredibilitas Online dalam <i>Platform E-commerce</i>. Jurnal ILMU KOMUNIKASI, 15(2), 141–154. https://doi.org/10.24002/jik.v15i2.1320

Issue

Vol. 15 No. 2 (2018)

Section

Research-based Article

License

Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)

 

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License.