Komunikasi Partisipatif Masyarakat Industri dalam Mendukung Branding Kota Madiun

Authors

  • Mutia Dewi Program Studi Ilmu komunikasi Universitas Islam Indonesia
  • Noer Ayufika Nulul Program Studi Ilmu komunikasi Universitas Islam Indonesia

DOI:

https://doi.org/10.24002/jik.v15i1.1340

Keywords:

Brand, City Branding, Madiun City, Participatory Communication.

Abstract

Industrial society in madiun city contribute in supporting of Madiun city branding. This proved by the participate position in implementation and utilization of results. Madiun industrial society show the competitive value to global society that usually earn achievement from the exhibition that helds from many various events.  This competitive value is suitable with creation of Madiun city branding as 'Kota Gadis' which combinate from three education aspects. The form of communication participation in supporting branding madiun city is heteroglasia,dialogis, poliponi, dan karnaval 

Author Biographies

Mutia Dewi, Program Studi Ilmu komunikasi Universitas Islam Indonesia

Program Studi Ilmu komunikasi

Universitas Islam Indonesia, Yogyakarta

Noer Ayufika Nulul, Program Studi Ilmu komunikasi Universitas Islam Indonesia

Program Studi Ilmu komunikasi

Universitas Islam Indonesia, Yogyakarta

References

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Kavaratzis, Michalis. (2004) “From City Marketing to City Branding : Towards a Theoretical Framework For Developing City Brands,” Place Branding vol.1. Henry Stewart Publications.

Moleong, Lexy J. (2011) Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya

Satriani, Imani dan Pudji Mulyono. “Komunikasi Partisipatif pada Program Pos Pemberdayaan Keluarga”. Jurnal Masyarakat Kebudayaan dan Politik Tahun 25 Nomor 2 :87-95.

Srampickal, Jacob S.J. (2006) “Development and Participatory Communication”. Communication Research Trends Centre for the Study of Communication and Culture volume 25 no. 2

Yulianti, Yoni. (2012). Analisis Partisipasi Masyarakat Dalam Pelaksanaan Program Nasional Pemberdayaan Masyarakat (PNPM) Mandiri Perkotaan Di Kota Solok. Universitas Andalas. Padang

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Published

2018-06-02

How to Cite

Dewi, M., & Nulul, N. A. (2018). Komunikasi Partisipatif Masyarakat Industri dalam Mendukung Branding Kota Madiun. Jurnal ILMU KOMUNIKASI, 15(1), 75–90. https://doi.org/10.24002/jik.v15i1.1340

Issue

Vol. 15 No. 1 (2018)

Section

Research-based Article

License

Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)

 

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