Kesiapan Digital Masyarakat Kampung Adat Naga pada Pelaksanaan One Village One Product

Authors

DOI:

https://doi.org/10.24002/jik.v16i1.1413

Keywords:

digital readiness, ICT adoption, OVOP, traditional village

Abstract

The implementation of One Village One Product (OVOP) program in Indonesia refers
to the economic development of one village with one main product from the villagers’ creativity. Naga traditional village is one of traditional villages producing handicraft from natural resources. The use of ICT for promoting and marketing faces obstacles related to ICT adoption and digital readiness of the villagers. Case study method was deployed through in-depth interviews to five key informants. Based on the diffusion of innovation theory, the result shows the ICT adoption is in early majority level and their digital readiness is in the unprepared group

Author Biographies

Nindi Aristi, Universitas Padjadjaran

Program Studi Ilmu Komunikasi

Universitas Padjadjaran

Preciosa Alnashava Janitra, Universitas Padjadjaran

Program Studi Ilmu Komunikasi

Universitas Padjadjaran

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Published

2019-06-03

How to Cite

Aristi, N., & Janitra, P. A. (2019). Kesiapan Digital Masyarakat Kampung Adat Naga pada Pelaksanaan One Village One Product. Jurnal ILMU KOMUNIKASI, 16(1), 123–136. https://doi.org/10.24002/jik.v16i1.1413

Issue

Vol. 16 No. 1 (2019)

Section

Research-based Article

License

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