Makna Kultural Tradisi Marosok

Authors

  • Megasari Noer Fatanti Brawijaya Univeristy
  • Nirwana Happy

DOI:

https://doi.org/10.24002/jik.v16i2.1633

Keywords:

Komunikasi Perspektif Asia, Makna kultural, Pengetahuan lokal, Marosok

Abstract

Marosok adalah tradisi perdagangan taranak yang dilakukan oleh panggaleh taranak di Minangkabau, Sumatera Barat. Keunikan tradisi ini terletak pada proses tawar-menawar harga melalui aktivitas gerakan tangan penjual dan pembeli yang dilaksanakan di bawah topi atau kain sarung. Tulisan ini menjelaskan prosesi, tujuan, serta makna tradisi Marosok. Peneliti menggunakan metode etnografi melalui observasi partisipatif dan wawancara mendalam. Hasil penelitian menunjukkan bahwa tradisi Marosok mengandung nilai-nilai seperti kerahasiaan, solidaritas, dan penjagaan harmoni melalui semangat raso jo pareso.

Author Biography

Megasari Noer Fatanti, Brawijaya Univeristy

I am a lecturer at Department of Communication Studies, Brawijaya University. I also a member and researcher in Center for Culture and Frontier Studies, Brawijaya University. My research area are political communication, branding and media studies.

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Published

2019-12-02

How to Cite

Fatanti, M. N., & Happy, N. (2019). Makna Kultural Tradisi Marosok. Jurnal ILMU KOMUNIKASI, 16(2), 161–174. https://doi.org/10.24002/jik.v16i2.1633

Issue

Vol. 16 No. 2 (2019)

Section

Research-based Article

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