Indonesia’s Political Colours: From the New Order to Joko Widodo
DOI:
https://doi.org/10.24002/jik.v15i2.1696Keywords:
Indonesia, political colour, political communication, semiotic.Abstract
This study aims to examine the meaning behind the political colours in Indonesia. It uses Roland Barthes’ semiotics analysis. The results show that yellow is identified with the power of Golongan Karya Party which means oligarch wealth; red symbolises the intertwine association of the communism history and the labour movement in Indonesia with PDI Perjuangan; blue symbolises the values of patriotism and neoliberalist agenda for Susilo Bambang Yudhoyono: whereas the combination of red-white-black of Joko Widodo’s plaid shirt symbolises political progressiveness.
References
Ahmad, N., & Popa, I. L. (2014). The social media usage and the transformation of political marketing and campaigning of the emerging democracy in Indonesia. In Social Media in Politics (pp. 97-125). Springer: Cambridge
Arnoldi, P., & Manley, J. (2007). Colour is communication : selected projects for Foster+Partners 1996>2006. Basel : Birkhauser
Banks, L. (2016). What Clinton and Trump’s Clothes Tell Us about Them. BBC News. Available on http://www.bbc.com/culture/story/20160926-trump-and-clinton-go-head-to-head-in-a-battle-of-the-image. Accessed on June 15 2018
Cartner-Morley, J. (2016). Hillary Clinton’s wardrobe matters–but not from a fashion perspective. The Guardian. Available on https://www.theguardian.com/us-news/shortcuts/2016/jun/08/hillary-clinton-wardrobe-matters-but-not-fashion-perspective. Accessed on July 15 2018
Couacaud, L. (2016). Does Holiness Have a Color? The Religious, Ethnic, and Political Semiotics of Colors in Mauritius. Signs & Society, 4(2), 176-214.
De Landtsheer, C., De Vries, P., & Vertessen, D. (2008). Political Impression Management: How Metaphors, Sound Bites, Appearance Effectiveness, and Personality Traits Can Win Elections. Journal of Political Marketing, (3/4). 217.
Eklof, S. (2004). Power and political culture in Suharto's Indonesia: The Indonesian Democratic Party (PDI) and decline of the new order (1986-98). Copenhagen: NIAS
Flicker, E. (2013). Fashionable (dis-)order in politics: Gender, power and the dilemma of the suit. International Journal of Media & Cultural Politics, 9(2), 201. doi:10.1386/macp.9.2.201_3
Ford, T. C. (2013). SNCC Women, Denim, and the Politics of Dress. Journal of Southern History, 79(3), 625-658.
Foster, S. (2010). Political Communication. Edinburgh : Edinburgh University Press
Gelman, A. (2008). Red State, Blue State, Rich State, and Poor State: Why Americans Vote The Way They Do. Princeton: Princeton University Press
Güngör, M. (2015). The Perception of Social Status and the Language of Clothes in Turkish Cinema. Electronic Turkish Studies, 10(14).
Hidayat, H. (2015). Simbolisasi Warna Dalam Al-Qur’an. Skripsi. Http://Digilib.Uin-Suka.Ac.Id/19843/2/12530083_BAB-I_IV-Atau-V_DAFTAR-PUSTAKA.Pdf
International, B. P. U. (2007). US Indonesia Diplomatic and Political Cooperation Handbook. New York: Intl Business Pubns USA
Jäckle, S., & Metz, T. (2017). Beauty Contest Revisited: The Effects Of Perceived Attractiveness, Competence, And Likability On The Electoral Success Of German Mps. Politics & Policy, 45(4), 495. Doi:10.1111/Polp.L2209
Jamieson, A. (2016). Why she wore white: deconstructing Hillary Clinton's convention pantsuit. The Guardian. Available on https://www.theguardian.com/us-news/2016/jul/29/hillary-clinton-white-pantsuit-suffragettes-convention. Accessed on June 15 2018
Janine, W., & Alexander, T. (2006). First Impressions: Making up Your Mind after a 100-Ms Exposure to a Face. Psychological Science, (7), 592.
Khosiah, K. (2013). Memahami Pesan Kampanye Politik Dalam Permainan Selamatkan Jakarta. Jurnal The Messenger, 5(2), 35-40.)
King, A.,& Leigh, A. (2009). “Beautiful Politicians.” Kyklos 62 (4): 579-593
Marini, L. (2017). Red Parties and Blue Parties. The Politics of Party Colours: Use and Perception of Non-Verbal Cues of Ideology. Available at https://www.psa.ac.uk/sites/default/files/conference/papers/2017/Marini_PSA2017_Colours_0.pdf. Accessed on May 15 2018
McNair, B. (2011). An introduction to political communication. London: Routledge Taylor & Francis Group.
Medveschi, I., & Frunza, S. (2018). Political Brand, Symbolic Construction, And Public Image Communication. Journal For The Study Of Religions And Ideologies, (49), 137
Mietzner, M. (2012). Ideology, money and dynastic leadership: The Indonesian Democratic Party of Struggle, 1998–2012. South East Asia Research, (4), 511. doi:10.5367/sear.2012.0123
___________. (2014). How Jokowi Won and Democracy Survived. Journal of Democracy, 25(4), 111-125.
Miller, S. (2018). Zombie Anti-Communism? Democratization and the Demons of Suharto-Era Politics in Contemporary Indonesia. In The Indonesian Genocide of 1965 (pp. 287-310). Palgrave Macmillan: Cambridge
Morse, N. & Volley, J. (2018). We can use colour to communicate how we feel – here’s how. The Conversation. Available on https://theconversation.com/we-can-use-colour-to-communicate-how-we-feel-heres-how-90157. Accessed on July 10 2018
Prast, H., Adhitrisna, Y., & Wibowo, S. (2014). Demokreatif: Kisah Blusukan Jokowi [Demokreatif: The Story of Jokowi’s Impromptu Visits]. Jakarta: Pop Demokreatif
Reeve, David. & Triwira, Gatot. & Nugraha, Iskandar P. & Ni'am, Lubabun. & Fallickard, Robyn. (2013). Golkar, Sejarah yang Hilang : Akar Pemikiran & Dinamika. Beji Timur, Depok : Komunitas Bambu
Salazar-Sutil, N. (2009). What's in Your Wardrobe, Mr. Morales? A Study in Political Dress. Popular Communication, (2). 63
Schonhardt, S. (2012). Outsider Breathing New Ideas into Jakarta Election. The New York Times
Schrobsdorff, S. (2017). Red Vs. Pink: The Politics of Fashion and Why a Hat Is No Longer Just a Hat. Time, 189(6), 55.
Serazio, M. (2018). Producing Popular Politics: The Infotainment Strategies of American Campaign Consultants. Journal Of Broadcasting & Electronic Media, 62(1), 131-146. doi:10.1080/08838151.2017.1402901
Subaidi, S. (2014). Politik Kultural KH. Abdurrahman Wahid Dalam Demokratisasi. Jurnal Ilmu Syari’ah dan Hukum.,48(1), 161-210
Tomsa, D. (2008). Party politics and democratization in Indonesia: Golkar in the post-Suharto era. New York: Routledge
Vatikiotis, M. (2009). Riding Indonesia's Art Boom. Griffith Review, 23
Downloads
Published
How to Cite
Issue
Section
License
Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)
This work is licensed under a Creative Commons Attribution 4.0 International License.