Perubahan Tema Iklan Menurut Siklus Hidup Produk

Authors

  • Marselinus Krisna

DOI:

https://doi.org/10.24002/jik.v8i1.180

Abstract

Abstract: This research is an descriptive qualitative study about the changes of TV commercial’s themes of Sony PlayStation console in USA at 1995-2010. As human beings, the product has its life cycle. The life cycle of products is very influential in the formation of advertising messages. The Sony PlayStation is one brand of video game console generation to the five released by Sony Computer Entertainment and the most popular in the history of the gaming industry. The life cycle of PlayStation consoles reaches its peak at the time of appearance of the PlayStation 2 console. During the life cycle of the last PlayStation has released several television commercials used to promote this console for the consumer.

 

Abstrak: Riset ini merupakan studi deskriptif kualitatif tentang perubahan tema iklan televisi dari produk konsol Sony PlayStation di Amerika Serikat pada periode 1995-2010. Seperti manusia, produk juga memiliki siklus hidup. Siklus hidup produk sangat mempengaruhi pembeuatan pesan iklan. Sony PlayStation adalah salah satu merek generasi konsol video game yang dikeluarkan oleh Sony Computer Entertainment dan sangay populer dalam sejarah industri games. Siklus hidup produk konsol PlayStation mencapai puncaknya pada saat dimunculkannya konsol PlayStation 2. Selama periode siklus hidupnya , PlayStation mengeluarkan beberapa iklan televisi yang digunakan untuk mempromosikan konsol kepada para konsumen.

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Published

2013-11-27

How to Cite

Krisna, M. (2013). Perubahan Tema Iklan Menurut Siklus Hidup Produk. Jurnal ILMU KOMUNIKASI, 8(1). https://doi.org/10.24002/jik.v8i1.180

Issue

Vol. 8 No. 1 (2011)

Section

Research-based Article

License

Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)

 

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License.