Komodifikasi Perempuan dalam Iklan Televisi
DOI:
https://doi.org/10.24002/jik.v8i1.182Abstract
Abstract: Women and sexual attraction is to be one weapon in the arsenal of the ads. In the version of AXE advertisement “Turun Hargaâ€, the author indicates the presence of the commodification of women. This paper discusses how the signs set in them to communicate with the target and how the structure of the message that commodificate women. The method of analysis used in this paper is semiotics Greimasian combined with Marxian feminist perspective.
 Abstrak: Perempuan dan daya tarik seksual merupakan senjata dalam iklan. Dalam iklan Axe versi “Turub Hargaâ€, peneliti mendapatkan sajian komodifikasi perempuan. Artikel ini mendiskusikan bagaimana tanda-tanda dirangkai untuk erkomunikasi dengan target dan bagaimana struktur pesan yang mengkomodifikasi perempuan. Metode analisis yang digunakan dalam penelitian ini adalah Semiotika Greimasian yang dikombinasikan dengan perspektif Feminis Marxisme.
Downloads
Published
How to Cite
Issue
Section
License
Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)
This work is licensed under a Creative Commons Attribution 4.0 International License.
