Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial (Analisis Perbedaan Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial ”Produk Pangan Olahan Sagu” Kondur Petroleum S.A dalam Membentuk Keputusan Mengol

Authors

  • Galuh Gilang Pamekar

DOI:

https://doi.org/10.24002/jik.v7i1.198

Abstract

Abstract : The objective of this research is to analyze the differences on the effectiveness of role playing and role model methods applied in social campaign program. Role playing and role model are the methods in social learning theory–as a part of persuasion theories–which implicates to behavior change by affecting with modeling and participate of the target adopters. The social campaign “Produk Pangan Olahan Sagu†adopts these two methods to persuade target adopters to change their behavior as its campaign goal.

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Published

2013-12-04

How to Cite

Pamekar, G. G. (2013). Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial (Analisis Perbedaan Efektivitas Metode Role Playing dan Role Model dalam Program Kampanye Sosial ”Produk Pangan Olahan Sagu” Kondur Petroleum S.A dalam Membentuk Keputusan Mengol. Jurnal ILMU KOMUNIKASI, 7(1). https://doi.org/10.24002/jik.v7i1.198

Issue

Section

Research-based Article