Komunikasi dalam Manajemen Reputasi Korporasi

Authors

  • André A. Hardjana

DOI:

https://doi.org/10.24002/jik.v5i1.215

Abstract

Abstract: Reputation is an important concept for the corporation. In the highly competitive situation, reputasi help the corporation to develop and maintain its existency. For this reason, reputation has to be managed by creating appropriately strategic communication. Reputation is different from corporate identity and corporate image. Corporate reputation is more established, stable and testable than the corporate identity and corporate image. However, to build corporate reputation, we need to manage corporate image and corporate identity by applying a strategic corporate communication.

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Published

2013-12-04

How to Cite

Hardjana, A. A. (2013). Komunikasi dalam Manajemen Reputasi Korporasi. Jurnal ILMU KOMUNIKASI, 5(1). https://doi.org/10.24002/jik.v5i1.215

Issue

Vol. 5 No. 1 (2008)

Section

Research-based Article

License

Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)

 

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