Ekologi Media Radio Siaran di Yogyakarta: Kajian Teori Niche terhadap Program Acara Radio Siaran di Propinsi Daerah Istimewa Yogyakarta
DOI:
https://doi.org/10.24002/jik.v4i2.222Abstract
Abstract: This article describes the radio competition in Yogyakarta at 2005. The radio competition was measured by using niche theory and as an unit of analysis is radio program. Niche theory was applied by measuring niche breadth and niche overlap. Niche breadth shows the degree of radio competition which focuses on the source of media life. Another measurement is niche overlap. This concept is used to measure what radio becomes competitor to certain radio. This research shows that the radio industries in Yogyakarta tend to be specialist radio and the radio competition is very strong.
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Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)
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