Eksekusi Iklan Televisi dengan Pendekatan Parodi

Sumbo Tinarbuko


Abstract: The use of the parody approach in designing publicity could be developped further, thus the information and the message carried in an advertisement would not appear as a form of indoctrination with the adequate use of parody, the tergetted customer will feel entertained.

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DOI: https://doi.org/10.24002/jik.v4i1.227


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