Strategic Corporate Communication dalam Proses Repositioning dan Rebranding

Authors

  • Prayudi .
  • Jana Juanita

DOI:

https://doi.org/10.24002/jik.v2i2.248

Abstract

Abstract: Global competition, price war, and fast growing of technology are among crucial factors that companies have to face as opportunities instead of constraints. Companies must adapt with changes based on vision and mission taht have been stated. Often, repositioning and rebranding has to be done in order to increase competitive advantage and strengthen compnany idnetity in the market place. Eventually, it is expected that companies’ stakeholders always aware and loyal towards product and company brands. This article examines the understanding of repositioning and rebranding within the context of strategic coprorate communication function.

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Published

2013-12-05

How to Cite

., P., & Juanita, J. (2013). Strategic Corporate Communication dalam Proses Repositioning dan Rebranding. Jurnal ILMU KOMUNIKASI, 2(2). https://doi.org/10.24002/jik.v2i2.248

Issue

Vol. 2 No. 2 (2005)

Section

Research-based Article

License

Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)

 

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