Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan (Analisis Semiotika Iklan Cetak WRP Body Shape & Prolene)

Authors

  • Dwi Ratna Aprilia

DOI:

https://doi.org/10.24002/jik.v2i1.252

Abstract

Abstract: Mass media is not only a channel to deliver messages but also is a channel to build a special image about the world, such as the beauty image of women. Advertisements create it in their messages. Most of them show women with white skin, slim and have long black hair. These cases are a part of popular culture or mass culture because it could be a homogen-standard value. Advertising is related with popular culture. Advertising is a reflection of popular culture and it is an inventor of popular culture.

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Published

2013-12-05

How to Cite

Aprilia, D. R. (2013). Iklan dan Budaya Popular: Pembentukan Identitas Ideologis Kecantikan Perempuan oleh Iklan (Analisis Semiotika Iklan Cetak WRP Body Shape & Prolene). Jurnal ILMU KOMUNIKASI, 2(1). https://doi.org/10.24002/jik.v2i1.252

Issue

Vol. 2 No. 1 (2005)

Section

Research-based Article

License

Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)

 

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