Adoption of E-Payment Systems in the Philippines

Authors

DOI:

https://doi.org/10.24002/jik.v18i1.3197

Keywords:

cash, consumer attitude, e-payment systems adoption

Abstract

Studi ini bertujuan untuk mengeksplorasi faktor-faktor yang memengaruhi konsumen Filipina dalam mengadopsi sistem pembayaran elektronik. Analisis korelasi Spearman digunakan untuk menganalisis data yang dikumpulkan dari 83 karyawan Departemen Pemasaran perusahaan yang menggunakan pembayaran belanja online. Hasil penelitian menunjukkan bahwa signifikansi dari konstruk, yaitu perceived risk, trust, security, use of web-assurance seals, perceived use, dan perceived advantage tidak memadai untuk menentukan hubungannya dengan niat mengadopsi sistem pembayaran elektronik. Oleh karena itu, faktor yang digunakan dalam penelitian ini bukanlah satu-satunya faktor pendorong yang akan memengaruhi keputusan pelanggan.

Author Biographies

Camille Jeremy B. Raon, De La Salle University

Master of Science in Marketing student

Myra V. De Leon, De La Salle University

PhD in Business student

Rayan Dui, De La Salle University

DBA student

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Published

2021-06-14

How to Cite

Raon, C. J. B., De Leon, M. V., & Dui, R. (2021). Adoption of E-Payment Systems in the Philippines. Jurnal ILMU KOMUNIKASI, 18(1), 123–136. https://doi.org/10.24002/jik.v18i1.3197

Issue

Vol. 18 No. 1 (2021)

Section

Research-based Article

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