Discursive Symbolism in A Semiotic Approach on the Joker Movie Trailer
DOI:
https://doi.org/10.24002/jik.v19i1.3493Keywords:
discursive symbolism, joker, semiotics, trailerAbstract
Movie trailers are powerful marketing tool to influence audiences. Joker is the most famous villain character in the DC world. Data shows that the Joker movie trailer uploaded by movie-themed verified YouTube accounts has been watched more than 71 million times in four months. The trailer is discussed through a semiotic perspective to analyze discursive symbols in a film trailer. The result shows that there are three main connotative meanings for Joker: (1) a good person who loves his mother, (2) the formation of his identity, and (3) the transformation from a good person to a criminal.
References
Agar, C. (2019). What is the Joker trailer music? <https://screenrant.com/joker-movie-trailer-music-song/#:~:text=The%20Joker%20trailer%20is%20set,Charlie%20Chaplin%20vehicle%20Modern%20Times>
Ahmadi, D. (2008). Interaksi simbolik: Suatu pengantar. Mediator: Jurnal Komunikasi, 9(2), 301-315.
Barthes, R. (1981). Textual analysis of Poe’s ‘Valdemar.’ In Robert Young (ed), Untying the text: A post-structuralist reader (pp. 133–161). Boston, MA: Routledge & Kegan Paul Ltd.
Basuroy, S., Desai, K. K., & Talukdar, D. (2006). An empirical investigation of signaling in the motion picture industry. Journal of Marketing Research, 43(2), 287–295.
Bhatt, S. (2018, September 30). How movie trailers became the marketing tool that could make or break a film’s opening collections. The Economic Times. <https://economictimes.indiatimes.com/industry/media/ entertainment/how-moviemakers-are-using-trailers-as-marketing-tool-now/articleshow/66009703.cms>
Broden, T. F. (2002). Image, sign, identity: Jean-Marie Floch and visual semiotics. The American Journal of Semiotics, 18(1/4), 237-258.
Charon, J. M. (2007). Symbolic interactionism : An introduction, an interpretation, an integration (9th ed). Upper Saddle River, NJ: Pearson Prentice Hall.
Charon, J. M. & Vigilant, L. G. (2008). The meaning of sociology (8th ed). Upper Saddle River, NJ: Pearson Prentice Hall.
Cobley, P., & Jansz, L (2010). Introducing Semiotics: A graphic Guide. London: Icon Books Ltd.
Darmaprawira, S. (2002). Warna: Teori dan kreativitas penggunaannya (2nd ed.). Bandung, Indonesia: Institut Teknologi Bandung.
Ekayanthi, D. (2015). Pemaknaan produk kondom Sutra bagi pekerja dan pelanggan seks. Semiotika: Jurnal Komunikasi, 9(1), 43–76.
Gibraltar, M. (2014). A semiotic analysis of the video music: “Indonesia Bangkit”: Comparing audience interpretation. Humanities and Social Sciences, 2(6), 148-156.
Griffeth, T. (2018). DC comics fans react to Joaquin Phoenix’s Joker look. <https://heroichollywood.com/fans-react-joaquin-phoenix-joker/>
Hydén, M. (2014). The teller-focused interview: Interviewing as a relational practice. Qualitative Social Work, 13(6), 795–812.
Karray, S., & Debernitz, L. (2017). The effectiveness of movie trailer advertising. International Journal of Advertising, 36(2), 368–392.
Krampen, M. (1987). Ferdinand de Saussure and the development of semiology. In Krampen, M., Oehler, K., Posner, R., Sebeok, T.A., von Uexküll, T. (eds), Classics of Semiotics (pp. 59–88). Boston, MA: Springer.
Kurniati, D. P. Y. (2016). Modul komunikasi verbal dan non verbal. Bali, Indonesia: Fakultas Kedokteran, Universitas Udayana.
Littlejohn, S. W., Foss, K. A., & Oetzel, J. G. (2017). Theories of human communication (7th ed). Long Grove, IL: Waveland Press, Inc.
Phillips, T. (Producer & Director), & Cooper, B (Producer). (2019). Joker - teaser trailer - now playing in theaters. Burbank, CA: Warner Bros Pictures. <https://www.youtube.com/watch?v=t433PEQGErc>
Putra, S. J. (2021). Representasi Islam dalam film Java Heat. Jurnal ILMU KOMUNIKASI, 18(2), 239-252.
Ruiz, J. D. (2012). The semiotic status of movie trailers. Proceedings of the 10th World Congress of the International Association for Semiotic Studies, 1875–1883.
Sobur, A. (2009). Semiotika Komunikasi. Bandung, Indonesia: Remaja Rosdakarya.
Sosrojudho, A. A. (2008). Propaganda pemimpin politik Indonesia: Mengupas semiotika Orde Baru Soeharto. Jakarta, Indonesia: Pustaka LP3ES.
Streetdirectory & Lyric Advisor. (2019). Smile lyrics by Jimmy Durante. <https://www.streetdirectory.com/ lyricadvisor/song/peealu/smile/>
Wibowo, I. S. W. (2013). Semiotika komunikasi: Aplikasi praktis bagi penelitian dan skripsi komunikasi (Edisi Kedua). Jakarta, Indonesia: Mitra Wacana Media.
Zaimar, Y. S. (2017). Semiotic analysis of Valak and Lorraine in “The Conjuring 2” movie. Scope: Journal of English Language Teaching, 1(2), 219-229.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 Jurnal ILMU KOMUNIKASI
This work is licensed under a Creative Commons Attribution 4.0 International License.
Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)
This work is licensed under a Creative Commons Attribution 4.0 International License.
