Kredibilitas Customer Service dan Citra Perusahaan

Authors

  • Sherly Hindra Negoro

DOI:

https://doi.org/10.24002/jik.v11i2.419

Abstract

Abstract: This study aims to analyse the relationship between credibility of customer service and corporate image by using explanatory with quantitative approach as the method. The total number of participants was 100. They are customers who have complaint or critique to the customer service about their service or other issues. It is found that there is a strong correlation between customer service and corporate image (r=0,743 or 74,3%). Sex, age, and education are the factors that determine this correlation.

Abstrak: Penelitian ini menganalisis korelasi antara kredibilitas customer service dan citra perusahaan. Tipe penelitian ini adalah eksplanatori dengan pendekatan kuantitatif. Total responden berjumlah 100 orang dan berasal dari pelanggan yang pernah memberikan kritik atau keluhan pada customer service mengenai pelayanan atau isu lainnya. Dari hasil analisis terlihat adanya hubungan yang kuat antara customer service dan citra perusahaan (r=0,743 or 74,3%). Jenis kelamin, usia, dan tingkat pendidikan adalah faktor-faktor yang menentukan kuat tidaknya korelasi tersebut.

Downloads

Published

2015-01-12

How to Cite

Negoro, S. H. (2015). Kredibilitas Customer Service dan Citra Perusahaan. Jurnal ILMU KOMUNIKASI, 11(2). https://doi.org/10.24002/jik.v11i2.419

Issue

Vol. 11 No. 2 (2014)

Section

Research-based Article

License

Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)

 

Creative Commons License This work is licensed under a Creative Commons Attribution 4.0 International License.