Reception of Instagram Followers @komnasperempuan Regarding Campaign Contents #sahkanRUUPKS

Anastasya Dea Samantha; Nurhayani Saragih; Suraya Suraya

doi:10.24002/jik.v20i2.5869

Authors

Anastasya Dea Samantha Universitas Mercu Buana
Nurhayani Saragih Universitas Mercu Buana
Suraya Universitas Mercu Buana https://orcid.org/0000-0002-0688-6784

DOI:

https://doi.org/10.24002/jik.v20i2.5869

Keywords:

campaign, Komnas Perempuan, reception analysis, sahkanRUUPKS, sexual violence

Abstract

Gender power imbalances in patriarchal society contribute to rising violence against women, as evident in Komnas Perempuan's annual surge in reported sexual violence cases. This research uses Stuart Hall's encoding-decoding model to analyze how @komnasperempuan's Instagram followers perceive the campaign for Ratification of the Draft Law on the Elimination of Sexual Violence (RUU PKS). Interviews with twelve informants reveal varied interpretations. Two prevalent positions emerge: one strongly supporting RUU PKS ratification and another cautiously endorsing the campaign while doubting the Indonesian House of Representatives' commitment to passing it. Notably, none of the informants oppose the campaign

Author Biographies

Anastasya Dea Samantha, Universitas Mercu Buana

Faculty of Communication

Nurhayani Saragih, Universitas Mercu Buana

Faculty of Communication

Suraya, Universitas Mercu Buana

Faculty of Communication

References

Arifianto, S., & Juditha, C. (2019). Media digital dan perubahan budaya komunikasi. Sleman, Indonesia: Aswaja Pressindo.

Briandana, R., & Azmawati, A. A. (2020). New media audience and gender perspective: A reception analysis of millennials interpretation. International Journal of Humanities and Social Sciences Research, 6(1), 58–63.

Briandana, R., Fasta, F., Mihardja, E. J., & Qasem, A. (2021). Exploring self identity: An analysis of audience reception of vlogs. Jurnal ASPIKOM, 6(2), 303–314. https://doi.org/10.24329/aspikom.v6i2.921.

Budiarti, R. E. T., Rosyidi, I., & Astuti, D. R. (2020). Kampanye Public Relations online melalui media sosial Instagram @ lesswasteshift. Humas: Jurnal Ilmu Hubungan Masyarakat, 3 (November), 349–368. https://doi.org/10.15575/reputation.v3i.

Bungin, B. (2010). Penelitian kualitatif: Komunikasi, ekonomi, kebijakan publik,dan ilmu sosial lainnya. Jakarta, Indonesia: Prenada Media Group.

dpr.go.id. (2022). Fraksi PKS Tolak RUU TPKS Sebagai RUU Inisiatif DPR. https://www.dpr.go.id/berita/detail/id/37038/t/Fraksi+PKS+Tolak+RUU+TPKS+Sebagai+RUU+Inisiatif+DPR.

Eleanora, F. N., & Supriyanto, E. (2020). Violence against women and patriarchal culture in Indonesia. International Journal of Multicultural and Multireligious Understanding, 7(9), 44. https://doi.org/10.18415/ijmmu.v7i9.1912.

Fariastuti, I., & Pasaribu, M. (2020). Kampanye Public Relations #Medialawancovid19. Jurnal Pustaka Komunikasi, 3(2), 212–220.

Guest, G., Bunce, A., & Johnson, L. (2006). How many interviews are enough?: An experiment with data saturation and variability. Field Methods, 18(1), 59–82. https://doi.org/10.1177/1525822X05279903.

Hairi, P. (2015). Problem kekerasan seksual: Menelaah arah kebijakan pemerintah dalam penanggulangannya sexual violence problems (Analyzing the direction of government policy in handling the problems). Negara Hukum, 6(1), 1–16. http://www.komnasperempuan.or.id/wp-content/.

Hikmawati, P. (2021). Pengaturan kekerasan berbasis gender online: Perspektif Ius Constitutum dan Ius Constituendum. Negara Hukum, 12(1), 59–79. https://jurnal.dpr.go.id/index.php/hukum/article/view/2124/pdf.

Isabertha, Z., & Mahmudi, M. (2017). Analisis resepsi generasi x dan y terhadap personal branding Presiden Joko Widodo dalam #JKWVLOG di YouTube. Jurnal Visi Komunikasi, 16(2), 15–26. https://publikasi.mercubuana.ac.id/index.php/viskom/article/view/2578.

Karman. (2015). Konstruksi realitas sosial sebagai gerakan pemikiran (Sebuah telaah teoretis terhadap konstruksi realitas Peter L. Berger). Penelitian Dan Pengembangan Komunikasi Dan Informatika, 5(3), 11–23.

Khotimah, N. T. K., & Nurhastuti. (2018). Hubungan kampanye digital dengan brand awareness. Prosiding Managemen Komunikasi, 4(1), 28–33.

Komnas Perempuan. (2020, December 13). Urgensi RUU PKS [Instagram post]. https://www.Instagram.com/p/CIezIGagWBD/.

Komnas Perempuan. (2021, January 24). RUU Penghapusan kekerasan seksual menjangkau seluruh tindak pidana kekerasan seksual [Instagram post]. https://www.Instagram.com/p/CKV9mBbgiWJ/.

Komnas Perempuan. (2021, January 17). Indonesia tanpa kekerasan seksual [Instagram post] https://www.Instagram.com/p/CJ8cjq3gjLl/.

Komnas Perempuan. (2021, February 07). 4 Isu krusial penanganan korban kekerasan seksual [Instagram post]. https://www.Instagram.com/p/CK5hNThhH6B/.

Komnas Perempuan. (2021, Maret 28). RUU PKS diketok menjadi Prolegnas Prioritas 2021 [Instagram post] https://www.Instagram.com/p/CM06Wc4Ju33/.

Komnas Perempuan. (2021). Perempuan dalam himpitan pandemi: Lonjakan kekerasan siber, perkawinan anak, dan keterbatasan penanganan di tengah Covid-19, Catatan Tahunan kekerasan terhadap perempuan tahun 2020. In Catatan Tahunan Tentang Kekerasan Seksual Terhadap Perempuan (Vol. 1, Issue 3).

Mansur, S., & Manggiasih, P. (2019). Public Relations campaign "forever against animal testing" by the Body Shop. International Journal of Humanities and Social Science Research, 5(3), 39-44.

McQuail, D. (2011). Teori Komunikasi Massa, Edisi 6 Buku 1. Jakarta, Indonesia: Salemba Humanika.

Meisyaroh, S., & Novena, M. (2020). The influence of Public Relations campaign #Nostrawmovement on fast food restaurant consumer participation. Jurnal Komunikasi Dan Bisnis, 8(2), 116–124. https://doi.org/10.46806/jkb.v8i2.677.

Morrisan, M. (2013). Teori komunikasi individu hingga massa. Jakarta, Indonesia: Prenada Media Group.

Morrisan, M. (2019). Riset kualitatif. Jakarta, Indonesia: Prenada Media Group.

Mukti, O. F. W., & Putri, N. K. (2021). Analisis sosial media: Penggunaan Instagram dalam menyampaikan pesan kesehatan pada dewasa muda di Indonesia social media analytics (Instagram utilization for delivering health education messages to young adults in Indonesia). The Indonesian Journal of Health Promotion and Health Education, 9(1), 35–43. https://doi.org/10.20473/jpk.V9.I1.2021.35-43.

Mulyana, D. (2017). Ilmu komunikasi suatu pengantar (Revisi). Yogyakarta, Indonesia: PT Remaja Rosdakarya.

Pamekar, G. G. (2013). Efektivitas metode role playing dan role model dalam program kampanye sosial (Analisis perbedaan efektivitas metode role playing dan role model dalam program kampanye sosial produk pangan olahan sagu, kondur Petroleum S. A. dalam membentuk keputusan mengolah sagu pada ibu-ibu rumah tangga Kecamatan Merbau, Kabupaten Bengkalis, Provinsi Riau). Jurnal ILMU KOMUNIKASI, 7(1), 103–128. https://doi.org/10.24002/jik.v7i1.198.

Pawaka, D., & Choiriyati, W. (2020). Analisis resepsi followers milenial @indonesiafeminis dalam memaknai konten literasi feminisme. AGUNA: Jurnal Ilmu Komunikasi, I(1), 70–86. http://ejournal.amikompurwokerto.ac.id/index.php/AGUNA/article/view/1048.

Pertiwi, A. P., Putri, B. P. S., & Christin, M. (2007). Reception analysis on videos WWF Indonesia’s version of ’A Good Buy’ Alive Putri Pertiwi. Faculty of Communication and Business, Telkom University, 1(2), 1–6.

Prastowo, A. (2011). Metode penelitian kualitatif dalam perspektif rancangan penelitian. Sleman, Indonesia: Ar-Ruzz Media.

Pratiwi, A. M. (2021). Mengupayakan keadilan bagi korban kekerasan seksual melalui aktivisme tagar: Kesempatan dan kerentanan di Indonesia. Jurnal Perempuan, 26(3), 207–218. https://doi.org/10.34309/jp.v26i3.617.

Purbakusuma, A. I. M. (2020). A simplification of the role of Public Relations. Jurnal ASPIKOM, 5(1), 102–114. https://doi.org/10.24329/aspikom.v5i1.332.

Purwaningtyas, M. P. F. (2021). Indonesian women’s Activism in Instagram. Jurnal Ilmu Komunikasi, 18(2), 141–162.

Ramada, D. P. (2017). Reality of protection for sexual violence victims: Comprehensive protection analysis for sexual violence victims. IJCLS (Indonesian Journal of Criminal Law Studies), 2(2), 168–183. https://doi.org/10.15294/ijcls.v2i2.12324.

Riana, F., & Chairunnisa, N. (2018). “Darurat Kekerasan Seksual Dan Pembahasan RUU PKS Yang Lambat.” Tempo.co. https://nasional.tempo.co/read/1149125/darurat-kekerasan-seksual-dan-pembahasan-ruu-pks-yang-lambat.

Rizky, F. A. (2021). Fenomena new social movement melalui media sosial (Analisis wacana kritis konten gugatan isu gender dalam tagar #Sahkanruupks di Instagram). Jurnal Ilmu Komunikasi, 4(3), 284–296.

Ruslan, R. (2013). Kiat dan strategi kampanye Public Relations. Bantul, Indonesia: PT RajaGrafindo Persada.

Sakti, B. C., & Yulianto, M. (2018). Penggunaan media sosial Instagram dalam pembentukan identitas diri remaja. UNDIP E Journal, 6(4), 1–12. http://www.fisip.undip.ac.id.

Subarkah, A. A. J., & Tobroni, F. (2020). Urgensi pengesahan RUU PKS terhadap instrumen penegakan hak asasi perempuan. Supremasi Hukum: Jurnal Kajian Ilmu Hukum, 9 (November), 90–115.

Trianto, R. A., Mansur, S., & Asse, R. A. A. (2022). Resepsi khalayak pada personal branding Ganjar Pranowo di Youtube Ganjar Pranowo. Jurnal Visi Komunikasi, 21(01), 113–127. https://doi.org/10.22441/visikom.v21i01.15550.

Utami, K. D., & Lestari, P. (2017). Audience reception analysis toward political messages in the President Joko Widodo Youtube channel. The Indonesian Journal of Communication Studies, 10(1), 26–40. http://jurnal.upnyk.ac.id/index.php/ijcs/article/view/2942.

Yuliarti, M. S., Siagian, M., & Wardaningtyas, A. K. (2020). Network society and social movement: Message reception among Instagram users. Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia, 5(2). https://doi.org/10.25008/jkiski.v5i2.382.