Pemaknaan Lokal terhadap Teks Global Melalui Analisis Tema Fantasi

Authors

  • Hapsari Dwiningtyas Sulistyani Diponegoro University

DOI:

https://doi.org/10.24002/jik.v13i2.721

Abstract

Abstract: This study focuses on exploring the use of Fantasy Theme Analysis for examining local interpretation on global media texts, particularly the way in which Indonesian girls interpret Disney princesses. The main theory used in this research is Symbolic Convergence Theory in which the theory is used as a tool to analyze the chain of meanings. This research uses fantasy themes analysis as the method of analysis. The results indicate that the girls perceive the beauty images constructed by Disney as ideal. Consequently, they have negative perception to the dominant physical characteristics of Indonesian women.


Keywords: beauty codes, fantasy themes analysis, feminine codes, local meanings


Abstrak: Penelitian ini fokus pada eksplorasi penggunaan analisis tema fantasi untuk melihat pemaknaan lokal terhadap produk global melalui interpretasi anak perempuan di Indonesia terhadap film putri Disney. Teori utama yang digunakan dalam penelitian ini adalah Teori Konvergensi Simbollik dengan analisis tema fantasi sebagai metode. Hasil penelitian menunjukkan bahwa anak-anak perempuan menempatkan konstruksi kecantikan oleh Disney sebagai kecantikan yang ideal, sehingga mereka cenderung memiliki persepsi negatif terhadap karakteristik fisik dominan yang dimiliki oleh sebagian besar perempuan Indonesia.


Kata Kunci: analisis tema fantasi, kode feminin, pemaknaan kecantikan, pemaknaan lokal

Author Biography

Hapsari Dwiningtyas Sulistyani, Diponegoro University

Lecturer - Communication Department

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Published

2017-01-20

How to Cite

Sulistyani, H. D. (2017). Pemaknaan Lokal terhadap Teks Global Melalui Analisis Tema Fantasi. Jurnal ILMU KOMUNIKASI, 13(2), 201–212. https://doi.org/10.24002/jik.v13i2.721

Issue

Vol. 13 No. 2 (2016)

Section

Research-based Article

License

Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)

 

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