Strategic Communication and Political Candidate's Image in Digital Campaigns
DOI:
https://doi.org/10.24002/jik.v21i2.7779Keywords:
bibliometric, digital, image, political candidate, research developmentAbstract
This research aims to present a comprehensive bibliometric literature evaluation related to research topics that have relevance to political candidate image building during 2000-2023 and the future research of political candidate image building. Data materials were obtained from Google Scholar by filtering 303 articles from 994 data that were successfully recompiled. Data downloading was carried out on January 10th, 2023. The research method was bibliometric. Data was downloaded through the PoP (Publish or Perish) version 8 application. For future research, topics related to globalization, Twitter, blogs, and rhetoric have opportunities to be developed in contemporary political communication studies.
References
Alcaide–Muñoz, L., Manuel, P. R., Manuel, J.C., Enrique, H. (2017). Analysing the scientific evolution of e-Government using a science mapping approach. Government Information Quarterly, 34( 3)545–555.
Bast, J. (2021). Managing the image the visual communication strategy of european right-wing populist politicians on instagram. Journal of Political Marketing, 23(1)1–30.
Balkin, J. M. (2017). Digital speech and democratic culture: A theory of freedom of expression for the information society. New York University Law Review, 79(1), 1-55.
Blumler, J. G., & Kavanagh, D. (1999). The third age of political communication: Influences and features. Political Communication, 16(3), 209–230.
Buinitsky, V., & Yakovets, A. (2019). The role of the media in shaping the image of a politician. World Science, 3(51), 34-37.
Casero-Ripollés, A. (2021). Influencers in the political conversation on twitter: Identifying digital authority with big data. Sustainability, 13(5), 1–14.
de Cavalcante, W. Q. F., Coelho, A., & Bairrada, C. M. (2021). Sustainability and tourism marketing: A bibliometric analysis of publications between 1997 and 2020 using VOSviewer software. Sustainability, 13(9)1-21.
Chadwick, A. (2017). The hybrid media system: Politics and power. New York, USA: Oxford University Press.
Chan, M., Chen, H., & Lee, F. L. F. (2019). Examining the roles of political social network and internal efficacy on social media news engagement: A comparative study of six asian countries. The International Journal of Press/Politics, 24(2), 127–145.
Chaudhari, D. D., & Pawar, A. V. (2019). Propaganda analysis in social media: A bibliometric review. Information Discovery and Delivery, 49(1), 57–70.
Chen, Q., Feng, Y., Liu, L., & Tian, X. (2019). Understanding consumers’ reactance of online personalized advertising: A new scheme of rational choice from a perspective of negative effects. International Journal of Information Management, 44(C), 53-64.
Enli, G. S., & Skogerbø, E. (2013). Personalized campaigns in party-centred politics: Twitter and facebook as arenas for political communication. Information, Communication and Society, 16(5), 757–774.
Dalton, R. J., & Flanagan, S. E. (2017). Electoral change in advanced industrial democracies. New Jersey, AS: Princeton University Press.
Denton Jr, R. E., Voth, B., Trent, J. S., & Friedenberg, R. V. (2019). Political campaign communication: Principles and practices. Maryland, US: Rowman & Littlefield.
Donthu, N., Kumar, S., & Pattnaik, D. (2020). Forty-five years of journal of business research: A bibliometric analysis. Journal of Business Research, 109, 1-14.
Dong, S. (2020). China’s new laws and policies on nongovernmental education: Background, characteristics, and impact analysis. ECNU Review of Education, 3(2), 346-356.
Farkas, X., & M. Bene, M. (2021). Images, politicians, and social media: Patterns and effects of politicians’ image-based political communication strategies on social media. International Journal of Press, 26(1),119–142.
Feeley, T. H. (2008). A bibliometric analysis of communication journals from 2002 to 2005. Human Communication Research, 34(3)1, 505–520.
Setyaningsih, I., Indarti, N., & Jie, F. (2018). Bibliometric analysis of the term 'green manufacturing'. International Journal of Management Concepts and Philosophy, 11(3), 315-339.
Janowski, T. (2015). Digital government evolution: From transformation to contextualization. Government Information Quarterly, 32(3)221–236.
Larsson, O. A. (2023). The rise of Instagram as a tool for political communication: A longitudinal study of European political parties and their followers. New Media & Society, 25(10), 2744-2762.
Lindsay, J. R., & Gartzke, E. (2022). Politics by many other means: The comparative strategic advantages of operational domains. Journal of Strategic Studies, 45(5),743–776.
McNair, B. (2017). An introduction to political communication. New York, USA: Routledge.
Moorman, C. (2020). Commentary: Brand activism in a political world. Journal Public Policy & Marketing, 39(4), 388–392.
Nesterchuk, O. A., Trifonov, N. T., & Grishin, O. E. (2020). Religious organizations as a political actor in Bulgarian civil society. Revista Inclusiones, 7, 357–367.
Ozcinar, M. (2021). A bibliometric analysis of communication education research (1990-2020). Online Journal of Communication and Media Technologies, 11(4), 1-13.
Palm, T., & Crum, B. (2019). Military operations and the EU’s identity as an international security actor. European Security, 28(4), 513–534.
Patterson, T. E. (1997). The news media: An effective political actor? Political Communication, 14(4), 445–455.
Priyowidodo, G., Inggrit, I., Sari, Y. D., & Gunawan, S. (2019). Digital media technology as an instrument for promotion and political marketing in the era of industrial revolution 4.0, ACM International Conference Proceeding, 327–331.
Reveilhac, M. (2022). The deployment of social media by political authorities and health experts to enhance public information during the COVID-19 pandemic. SSM - Population Health, 19, 1-16.
Sugiono, S. (2023). Peran komunikasi sains di media sosial pada masa pandemi Covid-19. Jurnal Ilmu Komunikasi, 20(1), 97-116.
Suwartini, I., Suwandi, S., Suyitno, & Rohmadi, M. (2022). Bibliomatic analysis researches gender injustice in literary books using VOSviewer. International Conference of Humanities and Social Science (ICHSS), 1(1), 468–478.
Tshuma, L. A. (2021). Political billboards, promise, and persuasion: An analysis of ZANU-PF’s 2018 harmonized elections political campaign. Journal of Marketing Communications, 27(3), 307-321.
Tucker, J. A., Andrew, G., Pablo, B., Cristian, V., Alexandra, S., Sergey, S., Denis, S., & Brenda, N. (2018). Social media, political polarization, and political disinformation: A review of the scientific literature. Loughborough, UK: Loughborough University.
Urbaniak, A. (2019). New media in image-making. How have emerging communications transformed the political process?, Scripta Neophilologica Posnaniensia, 18, 97–108.
Verma, S., & Gustafsson, A. (2020). Investigating the emerging COVID-19 research trends in the field of business and management: a bibliometric analysis approach. Journal of Business Research, 118, 253-261.
Xenos, M. A., Vromen, A., & Loader, B. D. (2014). The great equalizer? Patterns of social media use and youth political engagement in three advanced democracies. Information, Communication & Society, 17(2),151-167.
Zhou, Y., & Liao, H. (2020). A bibliometric analysis of communication research on artificial intelligence and big data. Advances in Social Science, Education and Humanities Research, 435, 456-459.
Downloads
Published
How to Cite
Issue
Section
License

This work is licensed under a Creative Commons Attribution 4.0 International License.
Jurnal ILMU KOMUNIKASI is an academic journal. As such, it is dedicated to the open exchange of information. For this reason, JIK is freely available to individuals and institutions. Authors who publish in Jurnal ILMU KOMUNIKASI will release their articles under the Creative Commons Attribution (BY) License. This license allows anyone to copy and redistribute the article in any medium or format as well as remix, transform, and build upon the material for any purpose, even commercially as long as they credit the authors for the original creation. For details of the rights authors grants users of their work, see the "human-readable summary" of the license, with a link to the full license. (Note that "you" refers to a user, not an author, in the summary)
This work is licensed under a Creative Commons Attribution 4.0 International License.