Sexploitation and Non-marital Sex Normalization Discourse in USS Feed

Muhammad Dicka Ma'arief Alyatalatthaf; Heppy New Year Haloho

doi:10.24002/jik.v21i2.8169

Authors

Muhammad Dicka Ma'arief Alyatalatthaf Universitas Indonesia
Heppy New Year Haloho Universitas Kalbis https://orcid.org/0000-0002-0716-9138

DOI:

https://doi.org/10.24002/jik.v21i2.8169

Keywords:

commodification, critical discourse analysis, non-marital sex, sex education, sexploitation

Abstract

Some Indonesian media outlets that produce sex education videos exploit sexuality to attract viewers instead. This research aims to identify the sexual commodification and non-marital sex normalization in "USS Feed–#SEXED". The research uses van Dijk’s critical discourse analysis. Data collection techniques include documentation, observation, and intertextual literature. The result shows sexploitation is manifested through the objectification of sexuality through female respondents' sexual experiences and the exploitation of erotic fantasies through demonstrations of sex equipment. Meanwhile, the normalization of non-marital sex discourse can be seen in the normalization construction of consent-based sex and safe sex by only using condoms.

Author Biographies

Muhammad Dicka Ma'arief Alyatalatthaf, Universitas Indonesia

Applied Social Humanities Department

Heppy New Year Haloho, Universitas Kalbis

Department of Communication

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