Pemeliharaan Hubungan dan Komunikasi Organisasi via Media Siber




cyber PR, organizational communication, public relations, relational maintenance, social media


In the context of an organization, the public may have various interests. The practitioners of public relations need the right formula to maintain the relationship with their public. This research intends to find and evaluate the proper typology to be implemented into the Cyber PR context. This research uses descriptive and comparative content analysis methods. An organization can maintain their publics by doing entertainment, direct communication, two-way communication, and humor. This research amplifies that the current typology can be implemented in the context of Cyber PR, although it receives criticism.


Author Biography

Andika Sanjaya, Diponegoro University, Pandanaran University

Andika Sanjaya is a doctorate student in social sciences at Diponegoro University, choosing political sciences as a specialization. He received his bachelor's degree in communication from Sebelas Maret University and received his master's degree in communication from University of Indonesia. He is currently a part-time communication lecturer at Pandanaran University. He is interested in relational maintenance, new media communication, and political communication.



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How to Cite

Sanjaya, A., Irwansyah, ., & Alunaza, H. (2017). Pemeliharaan Hubungan dan Komunikasi Organisasi via Media Siber. Jurnal ILMU KOMUNIKASI, 14(2), 239–258.



Research-based Article