The Organic Certification Body (LSO) is an institution established to ensure the quality of organic products. One such body in Indonesia is PT. Lembaga Sertifikasi Organik Seloliman (LeSOS). Verified by the National Accreditation Committee (KAN), PT. LeSOS operates as a national organic certification body across four areas of certification.
With the core principles of ensuring the production process of organic agricultural products, improving farmers’ welfare, and maintaining ecological balance, PT. LeSOS aims to utilize digital media as a tool for promotion and consumer education on environmentally friendly practices.
Through the application of green marketing, this qualitative research seeks to explore in greater depth how PT. LeSOS internally implements Internal Green to manage marketing communication, leverage digital media, and handle content production.
Keywords: Digital media, Green marketing, Organic certification body
Published: 2023-11-01