Service Blueprinting to Enhance Restaurant’s Service Process

Authors

  • Luciana Triani Dewi Universitas Atma Jaya Yogyakarta
  • Nguyen Thi Chinh Yuan Ze University
  • Keren Kerviona Yuan Ze University

DOI:

https://doi.org/10.24002/ijieem.v4i1.5506

Keywords:

service operation, blueprinting, restaurant, customer satisfaction

Abstract

Restaurants should provide services that enable satisfy their customers. The study was conducted in a local Taiwan restaurant. The restaurant has been running since 2015 and, so far, has not shown significant progress. Service blueprinting was used to identify where substances could be improved and where customer satisfaction problems occurred. The purposes of the study are (1) to identify the service process by service blueprinting, (2) to find the potential failure points of the existing service process, and (3) to propose possible solutions to the failure points. The results show two categories of potential failures were recognized, i.e., receiving- delivering orders and waiting for food. The substitute order mechanism is proposed as the solution.

Author Biographies

Nguyen Thi Chinh, Yuan Ze University

Department of Industrial Engineering and Management

Keren Kerviona, Yuan Ze University

Department of Industrial Engineering and Management

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Published

2022-06-06

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Section

Articles