Penguatan Branding Produk Pertanian Unggulan Melalui Integrasi Teknologi Solar tunnel dryer di BUMDes Tamanmartani

Authors

  • Victoria Sundari Handoko Prodi Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta
  • Desideria Cempaka Wijaya Murti Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta
  • Emerita Setyowati Prodi Fisika, Fakultas Sains dan Komputer, Universitas Kristen Immanuel
  • Sesilia Eka Tri Astuti Prodi Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta
  • Stephany Emmanuela Lesar Prodi Sosiologi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta
  • Gabriel Hacarya Adhi Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta
  • Fridolin Satriya Indratma Prodi Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Atma Jaya Yogyakarta

DOI:

https://doi.org/10.24002/jai.v6i1.12953

Keywords:

agricultural product branding, solar tunnel dryer, social entrepreneurship, community empowerment, BUMDes Tamanmartani

Abstract

The community service program at BUMDes Tamanmartani, Sleman Regency aims to strengthen the branding of leading agricultural products through the integration of Solar tunnel dryer technology. This collaboration is designed to enhance the capacity of BUMDes in managing local agricultural products, providing added value and improving their competitiveness in the market. Branding reinforcement is carried out by exploring the potential of village flagship products and developing marketing strategies based on innovative drying technology. The social entrepreneurship approach offers opportunities for villagers to collaborate, share knowledge, and optimize agricultural yields with improved quality. Problem-solving serves as the main method in addressing the challenges faced by BUMDes, including production management, marketing, and resource utilization. This is achieved through participatory discussions between the community service team, BUMDes administrators, and members of BUMDes. Furthermore, the program includes marketing training and the sustainable use of Solar tunnel dryer technology. Activities also cover the development of branding programs for agricultural products, the enhancement of BUMDes marketing skills, and the strengthening of distribution networks, enabling Tamanmartani’s agricultural products to compete at both local and regional levels.

References

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Published

2026-01-30

Issue

Vol. 6 No. 1 (2026)

Section

Articles

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Copyright (c) 2026 Victoria Sundari Handoko, Desideria Cempaka Wijaya Murti, Emerita Setyowati, Sesilia Eka Tri Astuti, Stephany Emmanuela Lesar, Gabriel Hacarya Adhi, Fridolin Satriya Indratma

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