Peningkatan Daya Saing Produk Tani: Packaging dan Pembuatan Katalog di Kalurahan Tamanmartani, Yogyakarta
Keywords:
Packaging, Product Catalog, Farmers’ Business Group, Enhancement of CompetitivenessAbstract
This community service activity aims to address the issue of low competitiveness in agricultural products by providing packaging and product photo catalogs to the farmer business group in Tamanmartani Village, Kalasan, Sleman. The problem faced by the farmer business group is related to the need for better product packaging and photo catalogs. The herbal agricultural products produced by this farmer business group have great economic potential; however, promotion is still limited, thus hampering wider marketing. The purpose of this community service activity is to increase the competitiveness of superior village agricultural products by improving packaging design and creating a photo catalog of ten agricultural products. The method applied is community development by providing support to the farmers’ business community through training and mentoring. The results of the activity showed improvement in the quality of visual identity, packaging, and product appearance, making the products more professional and marketable. The product photo catalog serves as a documentation and promotional tool to support digital marketing and strengthen the sustainable village economy.
References
[1] Sumarna, dkk., “Optimalisasi Sumber Daya Desa Melalui Peningkatan Hasil Produksi Pertanian di Desa Nyalindung, Kecamatan Nyalindung,” Celebes Journal of Community Services, vol. 3 issue 1, pp 218 – 225, 2024.
[2] M. I. Rizki, dkk., “Peningkatan Daya Saing Beras Organik Desa Gentungan Melalui Perbaikan Kemasan dan Kemitraan Pemasaran dengan APOKAT,” Journal of Cooperative, Small and Medium Enterprise Development, vol 1 No 2, 45-54, 2022.
[3] G. M. Ningsih, dkk., “Agricultural Marketing Strategis in The Digital Era: Improving The Competitiveness of Local Products, JOSS: Journal of Social Science, vol. 3 No. 9, pp. 631-639, 2024.
[4] Susanti dan A. Widodo, “Pengaruh branding dan Desain Kemasan terhadap Daya Saing Produk UMKM,” Jurnal Manajemen dan Kewirausahaan, vol. 22, no. 2, pp. 89–98, 2020.
[5] L. Silalahi, M. Hidayat, dan R. A. Putri, “Pengaruh Desain Kemasan terhadap Keputusan Pembelian Produk Pangan Lokal,” Jurnal Ilmu Manajemen, vol. 9, no. 3, pp. 112–121, 2021.
[6] Kurniawan, “Pemanfaatan Katalog Digital sebagai Media Promosi UMKM,” Jurnal Komunikasi Pemasaran, vol. 5, no. 1, pp. 45–55, 2020.
[7] N. Sari dan I. Rahmawati, “Pemasaran Digital Produk UMKM Berbasis Media Sosial,” Jurnal Ekonomi Kreatif, vol. 4, no. 2, pp. 77–86, 2021.
[8] S. Mardikanto and P. Soebianto, Pemberdayaan Masyarakat dalam Perspektif Kebijakan Publik. Bandung: Alfabeta, 2020.
[9] Wahyudi and R. Setiawan, “Pendekatan Partisipatori dalam Program Pengabdian Masyarakat,” Jurnal Pengabdian Kepada Masyarakat, vol. 5, no. 3, pp. 210–219, 2022.
[10] T. Widyastuti, “branding Produk Lokal sebagai Strategi Peningkatan Daya Saing UMKM,” Jurnal Administrasi Bisnis, vol. 11, no. 1, pp. 33–42, 2021.
[11] K. L. Keller, Strategic Brand Management, 4th ed. Pearson, 2013.
[12] P. Kotler and K. L. Keller, Marketing Management, 15th ed. Pearson, 2016.
[13] J. Ife and F. Tesoriero, Community Development: Community-Based Alternatives in an Age of Globalisation, 3rd ed. Pearson, 2006.
[14] D. Chaffey and F. Ellis-Chadwick, Digital Marketing, 7th ed. Pearson, 2019.
[15] OECD, SME and Entrepreneurship Outlook. Paris: OECD Publishing, 2019.
[16] H. Victoria Sundari, dkk. Penguatan Branding Produk Pertanian Unggulan Melalui Integrasi Teknologi Solar Tunnel Dryer di BUMDes Tamanmartani. Jurnal Atma Inovasia, Vol. 6, No. 1, 2026.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Victoria Sundari Handoko, Desideria Cempaka Wijaya Murti, Emerita Setyowati, Sesilia Eka Tri Astuti, Stephany Emmanuela Lesar, Gabriel Hacarya Adhi, Fridolin Satriya Indratma
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
