Pengembangan Landmark dan Agrowisata Cokelat (Studi Kasus Desa Banjarharjo, Kecamatan Kalibawang)

Main Article Content

Ir. Yoseph Dwikora Krismiyanto, MT.

Abstract

Kuliah Kerja Nyata (KKN) is an action used by the student to do community services. Community services have a goal to increase the potency that is owned by a region. Through the  action of KKN 79, Group 23 has a program to develop the potency of Desa Banjarharjo, Kecamatan Kalibawang, Kabupaten Kulon Progo. Desa Banjarharjo is a village that has a high potency of chocolate, but that potential is not fully utilized. Because of that, Group 23 research to develop the village potential. The research is done with secondary data collected from the internet. This is due to the limited conditions caused by the pandemic so that direct data collection is not possible. Based on the data that have been collected, the result is a program to make a landmark of the village for the village’s identity and the development of chocolate agrotourism. The program is supported by the marketing guide, legality guide, taxation guide, development of the chocolate product, and village’s branding that can be found in KKN Buku Saku.

Article Details

Section
Articles

References

Universitas Atma Jaya Yogyakarta, “Kuliah Kerja Nyata Mahasiswa.” http://www.uajy.ac.id/mahasiswa/administrasi-akademik/kuliah-kerja-nyata/ (accessed May 05, 2021).

LPPM UAJY, “PROFIL: Lembaga Penelitian dan Pengabdian pada Masyarakat.” https://lppm.uajy.ac.id/profil/ (accessed May 05, 2021).

Pemerintah Desa Banjarharjo, “Sejarah Desa: Website Resmi Desa Banjarharjo,” 2019. http://banjarharjo-kulonprogo.desa.id/index.php/artikel/2019/1/1/sejarah-desa (accessed May 10, 2021).

I. Nursetiawan, “Strategi Pengembangan Desa Mandiri Melalui Inovasi Bumdes,” MODERAT J. Ilm. Ilmu Pemerintah., vol. 4, no. 2, pp. 72–81, 2018, doi: 10.25147/moderat.v4i2.1488.

Sugiman, “Pemerintahan Desa,” Binamulia Huk., vol. 7, no. 1, pp. 82–95, 2018, doi: 10.37893/jbh.v7i1.16.

A. Soleh, “Strategi Pengembangan Potensi Desa,” J. Sungkai, vol. 5, no. 1, pp. 35–52, 2017, doi: 10.30606/js.v5i1.1181.

K. L. Keller, Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th ed. London: Pearson Education Limited, 2013.

Antara, “Kulon Progo Kembangkan Kampung Kakao di Kalibawang - Travel Tempo,” 2018. https://travel.tempo.co/read/1050270/kulon-progo-kembangkan-kampung-kakao-di-kalibawang (accessed Apr. 30, 2021).

Pertapa, “Petani Milenial Kalibawang Olah Gadung dan Suweg Menjadi kue Cookies,” 2019. https://pertanian.kulonprogokab.go.id/detil/360/petani-milenial-kalibawang-olah-gadung-dan-suweg-menjadi-kue-cookies (accessed Apr. 30, 2021).

Tribunjogja.com, “‘Jual Durian Kalibawang’, Wisata Kuliner Durian Ala Pemuda Banjarharjo Kulon Progo - Tribun Jogja,” 2020. https://jogja.tribunnews.com/2020/01/13/jual-durian-kalibawang-wisata-kuliner-durian-ala-pemuda-banjarharjo-kulon-progo (accessed Apr. 30, 2021).

Pemerintah Desa Banjarharjo, “Website Resmi Desa Banjarharjo,” 2019. http://banjarharjo-kulonprogo.desa.id/index.php/first/statistik/106?tahun=2019&semester=2 (accessed Apr. 30, 2021).