Penerapan Strategi E-business Untuk Meningkatkan Keunggulan Kompetitif dari Usaha Mikro Kecil Menengah di Indonesia (Studi kasus Trooper Electronic Yogyakarta)


  • Yonathan Dri Handarkho
  • Timothy Ryan Suryanto
  • Findra Kartika Sari Dewi
  • Eddy Julianto




Today, many micro small medium enterprises (MSME) utilize the internet
technology to enhance their competitive advantage. One of the popular strategies
is the use of e-business to enhance business process performance of the
organization. However, to implement e-business strategy, an organization needs to
have a model that can help align e-business strategy with organization strategy.
That is why in this research, the authors try to apply and implement e-business
strategy in MSME Trooper Electronic Yogyakarta by using e-business evaluation
model proposed by Raisinghani et al. (2007). In this research, an e-commerce
website for Trooper Electronic Yogyakarta will be developed and the use of social
media will be maximized.
Keyword: e-business, model, e-commerce, social media, MSME


Penerapan Strategi E-business Untuk Meningkatkan Keunggulan Kompetitif
dari Usaha Mikro Kecil Menengah di Indonesia (Studi Kasus Trooper Electronic
Yogyakarta). Berkembangnya teknologi internet membuat banyak pelaku usaha termasuk
UMKM mulai memanfaatkan teknologi tersebut untuk meningkatkan keunggulan
kompetitifnya. Strategi pemanfaatan teknologi internet untuk meningkatkan performa
proses bisnis dari sebuah unit usaha disebut sebagai E-business. Hanya saja untuk
menerapkan strategi e-business tersebut, unit usaha seperti UMKM memerlukan sebuah
model atau kerangka kerja yang dapat membantu mereka memastikan bahwa strategi
yang mereka terapkan sesuai dengan kondisi dan proses bisnis dari UMKM tersebut.
Terkait dengan hal tersebut, pada penelitian ini, penulis mencoba menerapkan dan
mengimplementasikan strategi e-busines pada UMKM Trooper Electronic Yogyakarta
dengan mengadopsi model strategi e-busines yang diusulkan oleh Raisinghani dkk.
(2007). Penerapan strategi e-business pada penelitian ini diwujudkan dalam bentuk
pembangunan web e-commerce dan pemanfaatan media sosial untuk mendukung proses
bisnis dari UMKM Trooper Electronic Yogyakarta.
Kata Kunci: e-business, model, e-commerce, media sosial, UMKM


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