Implementasi Teknologi Visual 3D Objek Sebagai Media Peningkatan Promosi Produk E-Marketplace

Ade Surahman, Agung Deni Wahyudi, Sanriomi Sintaro

Abstract


Abstract. Thisresearch is based on study of purchasing premium products at NIELSEN
Changing Consumer Prosperity. Nielsen found that 58% premium products are bought
by Indonesian local e-commerce. There are some influential factorsin buying premium
products such as Superior Quality 56%, Performance 51%, Design 43%, Experience 42%
and Brand 42%. There are 46% customers’ friend recommendation on feedback as the
most influential factor. However, each customer’s point of view is different that causes a
new problem to solve. Therefore, there must be a technology that provides better product
visualization for the customer experience and this visualization can be done by Visual 3D
Object technology with 3D warehouse library. The implementation result showed 88.9%
which was categorized as very good. This means 3D visual objects for e-marketplace
products could improve customer experience and this will become a good solution for
product promotion and competitive advantage.
Keywords: Visual 3D Objects, E-Marketplace, Promotion, Recommendations, 3D
Warehouse
Abstrak. Penelitian berdasarkan studi Changing Consumer Prosperity NIELSEN tentang
pembelian produk premium. Nielsen menemukan pelanggan berbelanja online ke e-
commerce local Indonesia untuk produk premium sebesar 58%. Faktor yang
mempengaruhi pembelian produk premium seperti Kualitas Unggul 56%, Kinerja 51%,
Desain 43%, Pengalaman 42% dan Merek 42%. Pelanggan memberikan penilaian
rekomendasi feedback teman sebagai faktor yang paling berpengaruh terhadap produk
baru yaitu 46%. Permasalahannya adalah rekomendasi yang diberikan oleh teman tidak
selalu sama dengan apa yang diinginkan oleh pelanggan karena sudut pandang setiap
pelanggan akan berbeda, maka harus ada teknologi yang memberikan visualisasi produk
yang lebih baik sebagai pengalaman pelanggan dan visualisasi tersebut dapat dilakukan
dengan teknologi Visual 3D Objek dengan library 3D Werehouse, Hasil implementasi
adalah 88,9 % dengan kategori Sangat Baik yang berarti bahwa visual 3D objek untuk
produk e-marketplace dapat meningkatkan pengalaman pelanggan sehingga menjadi
solusi yang baik untuk melakukan promosi produk dan menjadi keunggulan bersaing.
Kata Kunci: Visual 3D Objek, E-Marketplace, Promosi, Rekomendasi, 3D Warehouse


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DOI: https://doi.org/10.24002/jbi.v11i2.3701

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