Implementasi Teknologi Visual 3D Objek Sebagai Media Peningkatan Promosi Produk E-Marketplace

Ade Surahman, Agung Deni Wahyudi, Sanriomi Sintaro

Abstract


Abstract. This research is based on study of purchasing premium products at NIELSEN Changing Consumer Prosperity. Nielsen found that 58% premium products are bought by Indonesian local e-commerce. There are some influential factorsin buying premium products such as Superior Quality 56%, Performance 51%, Design 43%, Experience 42% and Brand 42%. There are 46% customers’ friend recommendation on feedback as the most influential factor. However, each customer’s point of view is different that causes a new problem to solve. Therefore, there must be a technology that provides better product visualization for the customer experience and this visualization can be done by Visual 3D Object technology with 3D warehouse library. The implementation result showed 88.9% which was categorized as very good. This means 3D visual objects for e-marketplace products could improve customer experience and this will become a good solution for product promotion and competitive advantage.

Keywords: Visual 3D Objects, E-Marketplace, Promotion, Recommendations, 3D Warehouse

Abstrak. Penelitian berdasarkan studi Changing Consumer Prosperity NIELSEN tentang pembelian produk premium. Nielsen menemukan pelanggan berbelanja online ke ecommerce local Indonesia untuk produk premium sebesar 58%. Faktor yang mempengaruhi pembelian produk premium seperti Kualitas Unggul 56%, Kinerja 51%, Desain 43%, Pengalaman 42% dan Merek 42%. Pelanggan memberikan penilaian rekomendasi feedback teman sebagai faktor yang paling berpengaruh terhadap produk baru yaitu 46%. Permasalahannya adalah rekomendasi yang diberikan oleh teman tidak selalu sama dengan apa yang diinginkan oleh pelanggan karena sudut pandang setiap pelanggan akan berbeda, maka harus ada teknologi yang memberikan visualisasi produk yang lebih baik sebagai pengalaman pelanggan dan visualisasi tersebut dapat dilakukan dengan teknologi Visual 3D Objek dengan library 3D Werehouse, Hasil implementasi adalah 88,9 % dengan kategori Sangat Baik yang berarti bahwa visual 3D objek untuk produk e-marketplace dapat meningkatkan pengalaman pelanggan sehingga menjadi solusi yang baik untuk melakukan promosi produk dan menjadi keunggulan bersaing.

Kata Kunci: Visual 3D Objek, E-Marketplace, Promosi, Rekomendasi, 3D Warehouse


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DOI: https://doi.org/10.24002/jbi.v11i2.3701

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