RESENSI BUKU: CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS

Authors

  • W. Mahestu Noviandra Krisjanti Universitas Atma Jaya Yogyakarta

DOI:

https://doi.org/10.24002/kinerja.v7i1.788

Abstract

CONVERGENCE MARKETING: STRATEGIES FOR REACHING THE NEW HYBRID CONSUMERS

(MENANGKAP PASAR HIBRID DENGAN PEMASARAN KONVERGENSI)

Penulis: Yoram (Jerry) Wind, Vijay Mahajn with Robert E Gunther
Penerbit: Prentice Hall
Tahun : 2002
Tebal: xxviii + 360 halaman, 12 Bab
ISBN: 0-13-065075

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Issue

Vol. 7 No. 1 (2003): Kinerja

Section

Articles

License

 Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.