The Rumah BUMN (RB) serves as a hub for fostering and monitoring the development of Micro, Small, and Medium Enterprises (MSMEs) that require improvements in product development, quality, technology utilization, and management. As a center for MSME development, Rumah BUMN implements updates in its MSME development programs to align with the evolving needs of MSMEs.

This paper aims to analyze the establishment of a digital platform and its utilization in the e-commerce development process for MSMEs with diverse backgrounds. The research, titled “The Establishment of a Digital E-commerce Platform and E-commerce Development for MSMEs by Rumah BUMN BRI D.I. Yogyakarta,” is motivated by the challenges faced by MSMEs, which not only concern product development and production processes but also extend to distribution and marketing.

Rumah BUMN acts as an intermediary institution for introducing and socializing the use of digital platforms to MSMEs. This study examines these issues by analyzing the creation of a digital e-commerce platform in the development activities using the SCOT (Social Construction of Technology) theory.

This research employs a qualitative method with data collected through interviews, observations, and secondary data gathering. Informants include representatives from Rumah BUMN and its MSME members.

The findings reveal that the production of digital e-commerce platforms at Rumah BUMN represents a social construction of technology by utilizing three types of e-commerce platforms: general e-commerce, specialized e-commerce, and social media. The digital e-commerce platform supports the development process categorized into MSMEs Go Modern, Go Digital, and Go Online. The digital e-commerce platform in MSME development serves as a solution to overcome product marketing challenges and assists MSMEs in improving their quality to advance toward a digital economy.

Keywords: Digital platform, E-commerce, Development, MSMEs